Union Financial Corporation (UFCP) operates as a diversified financial holding company primarily engaged in commercial banking, wealth management, and related financial services through its subsidiaries. The company offers a range of core products and services, including deposit accounts such as checking, savings, and certificates of deposit; consumer and commercial lending products comprising personal loans, mortgages, business lines of credit, and equipment financing; wealth management solutions encompassing investment advisory, retirement planning, and trust services; as well as digital banking platforms, treasury management, and cash management services for businesses. Headquartered in Ann Arbor, Michigan, and founded in 1973, Union Financial Corporation primarily serves retail, small to mid-sized business, and high-net-worth individual customers across the Midwest region of the United States, with operations concentrated in Michigan, Ohio, and northern Indiana. In a significant strategic shift announced in late 2024, the company rebranded its primary banking subsidiary from Union Bank to UBMich under the website ubmich.com, aiming to modernize its brand identity and enhance digital customer engagement while unifying its service offerings. This rebranding followed a major funding round in early 2025, securing $150 million in growth capital from institutional investors to support branch expansions and technology upgrades, marking the largest capital infusion since its last acquisition in 2021. Additionally, Union Financial Corporation recently formed a strategic alliance with a leading fintech provider to launch AI-driven fraud detection tools and expanded its commercial real estate lending segment into new Midwest markets.