Innovator U.S. Equity Ultra Buffer ETF
UMAR
Chicago Board Options Exchange- -
USD
- -
- -
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
•
in mil. unless spec.Quarterly Earnings Per Share
FRC
•
in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Mar 2, 2020
- Website
- innovatoretfs.com
- Similar Companies
- Business
- Innovator Capital Management, LLC (Innovator) serves as an investment management firm specializing in defined outcome exchange-traded funds (ETFs), including the Innovator U.S. Equity Ultra Buffer ETF - March (UMAR), which seeks to track the price return of the SPDR S&P 500 ETF Trust (SPY) up to an annual cap while providing a downside buffer against SPY losses of between 5% and 30%-35% over a one-year outcome period from early March to late February; the actively managed fund primarily invests in FLEX options referencing SPY and cash collateral equivalents. Innovator offers a broad suite of Defined Outcome ETFs across segments such as Ultra Buffer ETFs (including monthly series like UMAR, with targeted buffers and caps reset annually), Buffer ETFs, Power Buffer ETFs, and newer expansions into Dual Directional ETFs (providing positive return potential in both rising and declining markets) and Autocallable Income Strategy ETFs (such as ACII and equity variants with monthly distributions); these products target retail investors, financial advisors, and institutions seeking risk-managed exposure to equity indices including the S&P 500, Nasdaq-100, and others. The firm operates primarily in the United States, listing products on Cboe BZX, with assets under management exceeding $22 billion as of mid-2025 across approximately 159 ETFs. Founded in 2017 and headquartered in Wheaton, Illinois, Innovator was established by industry veterans Bruce Bond and John Southard, former founders of PowerShares ETFs, to pioneer accessible structured outcome strategies previously limited to annuities and high-net-worth products. In a transformative development announced on December 1, 2025, Goldman Sachs agreed to acquire Innovator for approximately $2 billion in cash and stock (subject to performance milestones), with the transaction slated to close in Q2 2026; this deal will integrate Innovator's $28 billion in assets under supervision (as of September 30, 2025) into Goldman Sachs Asset Management, significantly expanding its active ETF capabilities in buffered and defined outcome strategies. Earlier in 2025, Innovator expanded its Dual Directional ETF suite to monthly cadences starting in October (with further series like April planned) and initiated first monthly distributions for its autocallable income ETFs in December, enhancing income and flexibility options for investors. No major name changes or reorganizations have occurred recently beyond these strategic growth initiatives and product launches.