Vado Corp.
VADP
Other OTC0.00
USD
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Vado Corp.
VADP
(Other OTC)
Recent
price
0.00
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ratio
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div
yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Vado Corp engages in the business of digital advertising and technology services, focusing primarily on omnichannel programmatic advertising. Its core offerings include tdX, an omnichannel trading desk platform that provides real-time campaign learnings and cross-channel performance insights; Admatx, a self-serve demand-side platform designed for small-to-midsize business marketers; and AXi, a suite of audience intelligence tools that identify, model, and target appropriate marketing audiences. Additionally, the company offers tech-enabled creative services delivering performance-oriented brand and product advertising units for deployment within client campaigns. Vado Corp operates predominantly in the United States and targets agencies and brand marketers looking to optimize digital marketing strategies through data-driven solutions. Founded in 2017 with headquarters in Beverly Hills, California, Vado Corp has recently introduced several major technological innovations under its AUDIENCEX brand to enhance marketing performance. These innovations include the Admatx DSP integrated with The Trade Desk’s Kokai infrastructure for AI-powered media buying, PriceFix which guarantees cost-per-acquisition (CPA) performance with fixed pricing and real-time campaign optimization, and the AXi Simulator that uses agentic AI to create synthetic personas for marketing scenario testing, significantly reducing validation cycles and research costs. In late 2024, the company underwent key executive changes, appointing Amanda Edris as principal financial officer and saw a strategic focus on advancing data science and predictive analytics through its audience intelligence tools to deliver improved ROI and performance predictability. Vado Corp operates within the digital technology and advertising industry segments, providing scalable and integrated platforms that combine software, analytics, and cloud-based systems to support enterprise modernization and operational efficiency. The company’s business model leverages subscription, licensing, and service contracts while maintaining a commitment to technological innovation, operational excellence, and robust partnerships within the digital ecosystem. These efforts position Vado Corp as a competitive player in the evolving digital marketing technology space, distinguished by its data science capabilities and AI-driven automation tools that cater to the complex needs of brands and advertising agencies in challenging market conditions. The firm's strategic expansions and platform enhancements underline its commitment to delivering comprehensive, future-proof marketing and advertising solutions.