- Business
- Vaibhav Global Limited (VAIBHAVGBL.NS) is a vertically integrated fashion retailer specializing in jewelry, gemstones, and lifestyle products through multi-channel platforms including proprietary 24x7 TV home-shopping channels, e-commerce websites, mobile apps, smart TVs, OTT platforms, social media, influencer marketing, and third-party marketplaces. The company offers a diverse portfolio encompassing fashion and studded jewelry featuring colored gemstones; lifestyle products such as home decor, beauty care items, apparel, and accessories; and wholesale distribution of gems and jewelry via its STS Jewels division. It sources from over 30 countries, including key hubs in India, China, Thailand, and Indonesia, enabling low-cost manufacturing that supports its deep-discounting model, and operates primarily in the US via Shop LC (www.shoplc.com), the UK via Shop TJC (www.tjc.co.uk) and Ideal World, Germany and Austria via Shop LC DE (www.shoplc.de), with additional presence in Canada, Japan through marketplaces, and B2B wholesale in Thailand, China, Bali, and Hong Kong.
Founded in 1989 as Vaibhav Gems Limited by Sunil Agrawal and renamed Vaibhav Global Limited in 2013, the company is headquartered in Jaipur, Rajasthan, India, with its main manufacturing facility there employing over 3,000 people; it went public in 1996-97 and lists on BSE and NSE, while subsidiaries include Vaibhav Lifestyle Limited for apparel manufacturing, Shop TJC Ltd (UK), Shop LC (US and Germany), and STS Gems for sourcing. Vaibhav Global serves value-conscious consumers in developed markets, reaching approximately 130 million households, with digital sales comprising 40% of B2C revenue and targeting growth to over 50% through investments in AI, CRM, predictive modeling, and omni-channel enhancements.
In recent developments, Vaibhav Global expanded through its subsidiary Shop TJC's acquisition of Mindful Souls B.V. in FY23-24, a Netherlands-based e-commerce firm focused on subscription sales of fashion jewelry, gemstones, and lifestyle products serving the US market, bolstering digital synergies; it also acquired assets of Ideal World, a UK teleshopping brand with over 20 years of legacy, including IP rights, broadcasting, and studio equipment. The company launched Vaibhav Lifestyle Limited to enter apparel manufacturing with a 45,000 sq. ft. facility equipped for fabric cutting, printing, stitching, and digital production; strengthened German operations via partnerships with Vodafone HD Channel and Tele Columbus AG; and allotted 64,933 equity shares to its Employee Stock Option Welfare Trust in late 2025 to enhance employee ownership alignment. Operationally, it achieved record financials including 15% YoY revenue growth and ₹27 crore net profit in Q1 FY25, alongside upgrades in CARE ratings to A+ and ICRA ESG ratings, while transitioning Jaipur manufacturing to 100% solar power and receiving awards for gemstone exports, innovation, and sustainability.