FIT Group AG is a Germany-based consumer health, wellness, and performance nutrition company engaged in the development, marketing, and distribution of recovery hardware and functional dietary products. The company operates across two principal segments: Recovery & Wellness Devices and Functional Performance Nutrition. Its core product portfolio comprises percussive therapy massage devices marketed under the FITGUN brand, including the Fitgun 1 Pro, portable massage guns, and specialized muscle treatment attachments; functional oral energy solutions marketed under the FGN brand, notably the TUNNELBLICK line of tobacco-free and nicotine-free caffeinated pouches formulated for cognitive focus and physical performance; and a selection of dietary supplements and nutritional formulations. FIT Group AG commercializes its products through an omnichannel distribution model that combines direct-to-consumer (D2C) e-commerce channels with established consumer electronics and retail partners. The company primarily serves active lifestyle consumers, athletes, and wellness-focused individuals throughout Germany, Austria, Switzerland, and the broader European market. In recent corporate developments, FIT Group AG completed its public listing on the Vienna Stock Exchange (Wiener Börse) in June 2026, with its shares trading in the direct market plus segment under the ticker symbol FTG. In August 2026, the company expanded its strategic retail partnership with MediaMarktSaturn to broaden the brick-and-mortar retail distribution of its TUNNELBLICK functional pouch product line across physical consumer electronics store locations. FIT Group AG was founded in 2020 and is headquartered in Schüttorf, Germany.