- CEO
- Mark H. Lazarus
- Sector
- Communication Services
- Industry
- Entertainment
- Address
- 904 Sylvan Avenue Englewood Cliffs NJ United States of America 07632
- IPO Date
- Dec 15, 2025
- Business
- Versant Media Group, Inc. is a global mass media company formed in 2026 as a spin-off from Comcast, headquartered at 229 West 43rd Street, New York, NY, with CNBC-based production and master control operations located at CNBC’s world headquarters in Englewood Cliffs, New Jersey. The company owns and operates a diversified portfolio of networks and digital platforms, including USA Network, CNBC, MS NOW, Oxygen, E!, Syfy, Golf Channel, and digital properties such as Fandango, Rotten Tomatoes, GolfNow, and SportsEngine, and leverages a range of distribution channels across traditional and digital platforms. Versant’s business model integrates content creation, distribution, and monetization through advertising, subscription, and transactional revenue streams across multi-platform ecosystems; its activities span television networks, streaming, online services, and live events. Founders’ legacy roots stem from Comcast, with corporate strategy focused on expanding audience reach through direct-to-consumer products, AI-driven tools, digital video, newsletters, podcasts, and other monetizable channels, while maintaining core broadcast and digital brands. Core products and services include network carriage and programming across entertainment, news, sports, and lifestyle genres; direct-to-consumer services and branded digital platforms; online ticketing and entertainment services; golf-related transactional and technology-enabled offerings; consumer-facing online reviews and discovery platforms; and event programming and live experiences. Versant pursues geographic expansion and international growth in select verticals, while maintaining operations across North America and key global markets. The company emphasizes continued development of its four verticals—business news, political/news content, golf, and entertainment/sports—and seeks to expand monetization through software, subscriptions, advertising, and data-enabled solutions across its brands. Major recent developments include completion of the Comcast separation in 2026, the rollout of enhanced direct-to-consumer products for CNBC, expansion of the MS NOW digital ecosystem via video, newsletters and podcasts, and ongoing international growth in the golf vertical, along with continued monetization expansion for GolfNow, Fandango, and related properties through software and service offerings. Versant maintains relationships with a range of brands and affiliates and operates under a parent-adjacent corporate structure with shared resources and governance aligned to its standalone entity status. The company’s market positioning centers on a diversified media and technology platform combining traditional broadcast assets with digital experiences, enabling cross-platform advertising, subscription, and commerce-driven revenue generation across its global footprint. The latest corporate changes and strategic shifts emphasize increased digital monetization, enhanced direct-to-consumer propositions, and organizational separation from Comcast to support independent growth trajectories across core verticals.