- Business
- Videndum Plc designs, manufactures, and globally distributes premium products and software solutions, empowering end users to capture and share outstanding content for broadcast, cinematic, video, photographic, and smartphone applications. The company operates across three distinct divisions: Media Solutions, Production Solutions, and Creative Solutions. The Media Solutions division delivers equipment for photographic and video cameras and mobile devices, providing comprehensive solutions to professional and amateur photographers and videographers, independent content creators, vloggers, influencers, enterprises, and sound professionals. Its product range includes camera supports and heads, smartphone accessories, LED lighting, lighting controls, motion controls, specialized audio capture and noise reduction tools, and camera bags and backgrounds. The Production Solutions division offers technically advanced products like video heads, tripods, LED lighting, prompters, robotic camera systems, and mobile power solutions. It also provides equipment rental and technical services for broadcasters, film and video production companies, independent content creators, and enterprises. The Creative Solutions division focuses on wireless video transmission and lens control systems, monitors, various camera accessories, live streaming and IP video devices, alongside complementary software applications, serving independent content creators, enterprises, gamers, broadcasters, and film and video production companies. Formerly known as The Vitec Group plc, the company rebranded to Videndum Plc in May 2022. In a recent strategic move, Videndum Plc divested its consumer-focused JOBY brand in September 2025, aligning with its refined strategy to concentrate on core professional markets and aid in debt reduction. The company, which originated in 1909, maintains its headquarters in Richmond, United Kingdom.