- Business
- Carta Holdings, Inc. (TSE:3688) operates as a holding company providing digital marketing and internet-related services primarily in Japan. The company offers comprehensive integrated marketing solutions including digital advertisements, social media management, creative services, and e-commerce sales promotions; social networking services (SNS) platforms such as LINE marketing tools and influencer marketing; data marketing and analytics compatible with cookieless approaches, including data platform development and management; advertising platforms like Supply-Side Platform (SSP) fluct, Zucks for smartphone CPI/CPC ads, PORTO for brand advertisers, and TELECY for programmatic TV commercials; media and content operations encompassing point sites, online encyclopedias, game information sites, pet media, and financial information platforms; digital transformation (DX) services for retail and dispensing pharmacies, salary prepayment, and digital gifts; venture capital investments; human resources support for student engineers; and e-commerce products such as premium dog food, collagen supplements, and deodorants. Established in 1999 and headquartered at Toranomon Hills Station Tower 36F in Minato-ku, Tokyo, it serves corporate clients including advertisers, media publishers, retailers, and consumers through subsidiaries like C-POT, Inc., Content Data Marketing Inc., and VOXX, inc., with PT. VENTENY Fortuna International Tbk and C-POT, Inc. as equity-method affiliates, and functions as a subsidiary of Dentsu Group Inc. Recent developments include the announced acquisition of D2C Inc. on June 16, 2025, to bolster direct-to-consumer capabilities; a merger of three digital marketing subsidiaries effective July 1, 2025, aimed at operational consolidation and renaming the surviving unit; and a new management structure with strategic alliance enhancements as of late 2025.