- CEO
- Roman Franklin
- Full Time Employees
- 20
- Sector
- Technology
- Industry
- Electronic Gaming & Multimedia
- Address
- 7000 West Palmetto Park Road Boca Raton FL United States of America 33433
- IPO Date
- Oct 9, 2017
- Business
- Simplicity Esports and Gaming Company operates as a North American esports organization and gaming center operator focused on competitive gaming, fan engagement, and entertainment venues in the United States and India; it owns and manages esports teams competing in popular titles such as Apex Legends, PUBG, Gears of War, Overwatch, League of Legends, Smite, and various EA Sports titles, alongside a stream team of casters, influencers, and personalities; through its subsidiary PLAYlive Nation, Inc., the company maintains a network of corporate-owned and franchised esports gaming centers offering interactive experiences blending augmented reality, virtual reality, console and PC gaming stations, indoor entertainment, tournaments, and food and beverage options for corporate clients, families, casual gamers, and competitive players. Founded in 2017 and headquartered in Boca Raton, Florida, Simplicity Esports and Gaming Company, publicly traded on the OTCQB under ticker WINR (with warrants as WINRW), previously known as Smaaash Entertainment Inc., supports a brick-and-click model integrating physical centers, online tournaments, lifestyle branding, and strategic partnerships to drive revenue across esports verticals. In recent developments, the company closed 12 of its 17 corporate-owned gaming centers subsequent to its fiscal year ended May 31, 2022, retaining five corporate locations and 12 franchised sites while shifting toward high-margin, lower-capital strategies including potential mergers, acquisitions, and cash flow positivity goals within 12-24 months; it has pursued asset acquisitions from franchisees such as five centers in 2020 generating over $2 million in prior-year revenue and a Vancouver, Washington venue in 2021, alongside uplisting efforts to NASDAQ and a League of Legends franchise; management continues exploring strategic alternatives amid delayed filings and operational adjustments to enhance efficiency and shareholder value.