- Business
- Wise plc operates as a United Kingdom-based global technology company specializing in cross-border and domestic financial services. The company offers a diverse product portfolio that includes international money transfers; multi-currency Wise Accounts for individuals and businesses to hold, send, and receive money in over 40 currencies; international debit cards; large amount transfers; business debit cards; mass payment services; and the Wise Platform enabling banks and businesses to provide fast, low-cost cross-border payment solutions. Founded in 2010 and headquartered in London, Wise plc operates across the United Kingdom, Europe, Asia-Pacific, North America, and other international markets.
In recent years, Wise plc has undergone significant strategic developments including rebranding from 456 Newco plc to Wise plc in June 2021 to align with its flagship product brand. The company has expanded its global footprint with new regulatory approvals, such as in the UAE; operationalized new licenses in key markets like India enhancing transfer limits; and integrated directly with multiple domestic payment systems including Pix in Brazil and InstaPay in the Philippines. Wise has also formed new platform partnerships with financial institutions such as Raiffeisen Bank International, UniCredit, Upwork, Nubank, and Itaú Unibanco, enhancing its infrastructure and expanding its service access. Financially, Wise recorded approximately £500 million in revenue in 2024, representing notable year-over-year growth driven by rising customer numbers, which reached over 16 million active users, and strong transaction volumes nearing £100 billion annually. The company emphasizes transparency, low fees averaging around 0.6%, and technological innovation with substantial investment in R&D to improve transaction speed, security, and platform capabilities.
Wise plc’s core business segments serve both individual customers and businesses, with its Wise Business accounts facilitating multi-currency management and international payments for over 150,000 enterprises. The Wise Platform acts as a B2B technology provider powering other institutions' cross-border payment capabilities, contributing to an increasing share of overall payment volumes. The company’s leadership under CEO Kristo Käärmann continues focusing on expanding market reach, improving product offerings such as new interest-earning features for account holders in select countries, and enhancing user experience through continuous innovation and streamlined regulatory compliance across multiple jurisdictions. This positions Wise plc as a leading fintech innovator in international money transfers and cross-border financial services globally.