Operator
Welcome to the Delivery Hero Q1 2026 trading update. Today's presentation will be followed by a Q&A session.
For those of you who have joined the Zoom webinar, you can use the raise hand function at the bottom of your Zoom screen at any time to join the queue to ask a question, and you will be called upon during the Q&A session. If you have dialed in, please press *9 to enter the queue.
If you want to withdraw your question, please lower your hand using the raise hand function in the Zoom app, or via the telephone press *9. I will now hand over to Andrea Ferraz Estrada to begin the presentation.
Andrea Ferraz Estrada
Hello and welcome everyone to our Q1 2026 earnings call. I'm joined today by Niklas Östberg, our CEO, and Marie-Anne Popp, our CFO.
Together, they will present the key highlights of our Q1 2026 results. Following their presentations, they will be delighted to address any questions you might have.
One reminder before we begin: Talabat will release its own Q1 results on the 12th of May. As a separately listed company, Talabat is bound by its own disclosure obligations, we won't be able to comment on its specific financials today.
We kindly ask that you direct any Talabat-specific questions to its results call. Now over to you, Niklas.
Niklas Östberg
Thank you, Andrea, and welcome everyone also from my side, and thank you for joining us today. We have three key messages for you.
First, growth is accelerating. Group GMV grew 8.8% like-for-like in Q1, up from 7.9% in Q4.
Quick Commerce, now at 18% of GMV, grew 30%. As the number of consumers engaging in Quick Commerce increases, overall growth accelerates.
The result of this everyday app strategy is visible in our group numbers, but also in countries like Saudi Arabia where we have been seeing an acceleration in growth since the end of last year. Second, profitability is on track.
The investments we made in recent months are supporting higher, profitable growth, which makes us confident in our ability to achieve adjusted EBITDA in the upper end of our €910 to €960 million range with free cash flow comfortably above €200 million for 2026. Finally, our strategic review remains our top priority.
We've agreed to the sale of Taiwan for $600 million, and we are on track to close that transaction in H2. More workstreams concerning the strategic review are ongoing, including asset valuations and operational efficiencies.
In the meantime, we would like to share an update on our everyday app strategy. This is the framework that guides us every single day.
We've built one of the most capable delivery platforms in the world with 1.5 million vendors, 60 million monthly active users, and over 80 fulfillment centers. Our goal is to continue our transformation from restaurant delivery into an everyday app.
We are evolving our platform to be the first point of contact for consumers' daily needs, spanning not just for food and groceries, but household essentials, health and beauty, as well as electronics and lifestyle goods. The everyday app is a habitual, high-frequency platform that consumers reach for every day, and that is the long-term strategy.
As we shared at our full-year release, our priorities for 2026 are clear, and Q1 demonstrates that we are executing against each one. We're strengthening our leadership positions.
You can see that, for example, in the performance of Saudi Arabia in which we're now starting to see category share increasing 1.5 years after a new competitor entered the market with deep discounts. Secondly, our Quick Commerce expansion.
We are now at 18% share of GMV, delivering growth of 30% at an increasing, large scale. Thirdly, we are accelerating our AI initiatives, automating 85% of first-line service contacts, rolling out AI agents for sales and support, launching conversational ordering.
Internally, our engineers are integrating AI agents and tooling to maximize development efficiencies. Let me start with the strategic review.
The strategic review is the top priority for the supervisory board, for the management board, and for me personally. I really believe that the everyday app roadmap has transformative potential, and the strategic review helps us unlock it.
Three things we want to achieve with the strategic review are: one, we want to go deeper, not broader. We want to operate a tighter geographic footprint where the playbook works and build a stronger competitive moat there.
Two, we are sharpening our focus in geographies where we lead and delivering the best customer experience across many verticals there. This will translate into more growth, higher margins, and consequently higher cash flows per share.
Three, strengthening the balance sheet and optimizing our capital structure. To get there, we have engaged advisors to evaluate specific assets, and in parallel we are working on operational efficiencies, organizational improvements, and a capital allocation framework.
This is how we compound strong operational performance into long-term shareholder value. We intend to share an update with you on this by early June.
Let's continue with our platform update. Today, we believe to have the strongest tech platform globally.
Except Korea, it operates as one unified platform with unique localization capabilities for each brand. This gives us the best setup for operational leverage and localization.
Some examples: our tech stack has transitioned into an everyday app that is yielding significant results, with 55% of GMV now generated by customers engaging across multiple verticals. We lead in customer experience, with 96% of markets where we deliver as fast or faster than our competitors.
We keep getting better, and as example of that is that we are delivering an 8% reduction in rider waiting times at restaurant and 50% year-on-year growth in priority deliveries. That engagement converts into loyalty.
43% of our group GMV now comes from subscribers, with significant growth still to come. We have further accelerated our development velocity as we have doubled down on AI development.
We recently revealed our autonomous AI coding agent, HeroGen, which can handle the entire software development lifecycle without human intervention. Engineers and product owners can just describe a feature in natural language and have it deployed in our app end-to-end.
Anthropic has published a case study on it, and Google had us present at their Google Next, or Google Cloud Next event last week. It already has an annual coding output equivalent to 130 engineers and is growing double digits per week.
We're also building an internal global AI platform which has added capacity of 108 data scientists. AI innovation is happening across the company.
The new GenAI ad ranking model has delivered a 7% increase in return on ad spend as just one example. It's also 30% faster for our data scientists to deploy model changes.
Now let's move to the next slide. Quick Commerce is the clearest proof the everyday app is working, with 30% growth in Q1, and critically it's broad-based.
Our strongest regions are growing even faster despite their large scale. That tells you the market is far from saturated.
Asia is still only at 7% penetration, and the catch-up is inevitable. Moving to KSA: in our last set of results we committed to strengthen our leadership across geographies.
We wanted to share our experience in Saudi Arabia where we have successfully adapted to a new, very discount-heavy market entrant with limited impact to our business. As most of you will be aware, a discount-driven competitor entered the Saudi Arabian market for the first time in September 2024.
They spent a considerable amount of capital providing their services and the goods practically for free. Instead of discounting our offering, we focused on building a superior customer experience.
We strengthened our subscription program to ensure our best customers would be rewarded for their loyalty. 61% of our GMV now comes from customers who are part of the program.
We improved vendor selection by adding more Quick Commerce options, our own dark kitchens, and ensuring we continue to lead on the restaurant offering by working with vendors to encourage deals on our platform. By doing so, we have significantly strengthened our value proposition.
The share of vendor-funded deals has increased by 8 percentage points year-on-year, elevating the affordability for our customers at no additional cost for us. Lastly, service expansion: we have launched a broad range of services, including group ordering, meal for one, curbside orderings, and new loyalty initiatives, all designed to boost consumer engagement.
The result is that growth has accelerated since the annualization of Keeta's market entry, and margin impact has been limited. Furthermore, we have started to gain category share compared to Q4 2025.
Also here, one clarification on the Iran conflict: it supported the order development with an extra high single-digit growth in March, but GMV growth in KSA was above 20% also prior to the conflict. The playbook is working independent of external factors and is the primary reason we are so confident in the performance across the group, including Talabat.
Let me now hand over to Marie-Anne, who will guide us through the financial highlights.
Marie-Anne Popp
Thank you, Niklas, and a warm welcome from my side as well. We started 2026 with a very robust first quarter, characterized by an acceleration of order growth to 10%, up from 9% in Q4 on a group level.
Notably, South Korea returned to positive order and GMV growth in Q1, building on the outstanding fundamental work we've done over the last two years. At the same time, momentum across our other segments remained consistently strong.
GMV growth similarly outpaced Q4, reaching 9% compared to the previous 8%. Revenue grew by 18%, exceeding order and GMV growth on the back of the ongoing scaling of our own-delivery logistics, particularly in South Korea.
Furthermore, our high-margin adtech business, our attractive subscription programs throughout the group, as well as the excellent performance of our Dmart business contributed to this development. Let's have a look at the performance on a segment level, starting with MENA.
MENA also showed reacceleration relative to Q4. Strong top-line performance has been broad-based across HungerStation and Talabat markets, with particularly strong growth in Quick Commerce.
Our efforts to drive engagement through a strong subscription program, targeted offers, and broader vendor selection are working. Saudi Arabia is now seeing the highest level of subscriber penetration within the group, with subscriptions at 61% of GMV, and Talabat is following suit.
Talabat recorded healthy GMV growth throughout January and February, and as the conflict emerged in March, we observed a shift towards elevated eat-at-home consumption and heightened grocery demand. The business also benefited from the timing of the Eid holiday.
It's key to note that the underlying operational trend, however, is backed by strong order growth thanks to the expanding subscriber base and multi-vertical customers as mentioned before. We continue to progress on our planned investments in the region.
We are monitoring geopolitics closely, keeping a close eye to ensure we're able to react if geopolitical changes lead to a change in performance. Moving on to Asia: our largest segment, Asia, is also seeing very positive development.
We have completely rebuilt the Korean operating model over the last two years, and investments have started to pay off. We've seen order growth since year-end '25, and this momentum continued in Q1 '26 and also translated into GMV growth on a like-for-like basis.
Demand in APAC remained resilient as well, and overall this led to a further acceleration of GMV growth in Q1 '26 for the whole Asia segment. We continue to invest in the business, and as such we drive the further rollout of our own-delivery logistics.
This has resulted in an increase of the own-delivery share for the Asia segment of 12 percentage points to 77%. The further expansion of the subscription program in Korea is another growth driver.
In Q1, 50% of GMV in South Korea could already be attributed to subscribers. Another growth lever in Asia is Quick Commerce, which demonstrated exponential GMV growth of 27% year-on-year.
Special campaigns, growing inventory, and expansion of local shops are drivers to get customers on board. Let's move on to Europe.
In Europe, our transition to an employment-based rider model in Spain, which we completed in July 2025, created some transitory headwinds leading to a temporary moderation in GMV growth for the segment. However, we are already capturing growth gains in Spain, driven by enhanced operational execution and improving the customer experience.
As these operational efficiencies compound and the effect of the change in rider model annualizes, we expect them to translate into accelerated top-line growth in H2. Subscription continued to ramp up, and there is significant untapped potential, with only 22% of GMV coming from subscribers yet.
Quick Commerce reached a record high in active users this March, propelled by optimized vendor selection and increased availability. Our European adtech business achieved standout performance and posted group-leading 34% revenue growth.
This momentum was broad-based across our entire European footprint. Notably, the adtech integration within Glovo is scaling at a rapid pace, and we see substantial runway for continued expansion.
Now continuing with the Americas business: order growth accelerated further to 25% in Q1, with 13 out of 15 markets growing above 20% year-over-year. This broad-based momentum is driven by extraordinarily strong growth of 34% year-over-year in our Quick Commerce business and a compelling subscription offering, which reached 37% of total orders, which strengthened our value proposition across the Americas.
In terms of revenues, we sustained strong momentum this quarter with revenue growth surpassing 20%. Our adtech business continues to outpace the overall top line, delivering 33% growth and representing substantial upside potential for the future.
Alongside this, we are successfully scaling fintech as a complementary engine for long-term growth. Now, on to Integrated Verticals: we continue to see an excellent trajectory in our Integrated Verticals business, achieving 28% year-over-year GMV growth.
South Korea and the Americas were key contributors here, showing accelerated top-line momentum versus the fourth quarter. It is worth highlighting that with very few new store openings in Q1, this growth was fundamentally organic and driven by higher utilization across our existing fleet.
We saw an even more impressive revenue growth of 32%, fueled by strong adtech performance, which is already contributing annualized retail media revenues of over €100 million. Our strategic investment plans for scaling our Dmarts footprint remain firmly on track.
Let's now have a closer look at the outlook for 2026. Q1 has started strongly, with growth comfortably within the guidance range.
While we remain mindful of an uncertain geopolitical backdrop, the solid start to the year and positive results from investments in MENA, Asia, and Quick Commerce make us confident in our ability to deliver adjusted EBITDA in the upper half of the guidance range of €910 to €960 million. That's it from my side.
Thank you all for joining. We're very excited about the path ahead and appreciate your ongoing support as we build on this quarter's strong results.
We're now looking forward to taking your questions. Andrea?
Andrea Ferraz Estrada
Thank you, Marie-Anne. Before we enter the Q&A, I would kindly ask you to limit your questions to one per analyst.
This way we can ensure that every analyst has the opportunity to ask a question. Operator, please go ahead.
Operator
Ladies and gentlemen, we will now begin our Q&A session. For those of you who have joined the Zoom webinar, if you have a question, we ask that you please use the raise hand function at the bottom of your Zoom screen.
Once called upon, please unmute your audio and ask your question. If you have dialed in, please press *9 to enter the queue and *6 to unmute once called upon.
Our first question comes from Andrew Ross with Barclays Capital. Please unmute your line and ask your question.
Andrew Ross
Great. Good afternoon, everyone.
Thanks for taking my question. My one is to follow up on the comment you made in the prepared remarks there, Niklas, where we might hear more details about the strategic review in early June.
Wondering if you can give us a bit more color as to how that update might look. Is it realistic we could be at the point where asset sales are actually announced, or are we not close enough for that to look likely?
If not, what kind of things might we expect to hear? I guess in terms of the timing of it, your AGM is June the 23rd, I think.
There's a month before that for people to put agenda items onto that AGM. Curious as to the timing of this update in early June, and kind of any other messages you have to shareholders into that AGM in general.
Thank you.
Niklas Östberg
Thanks, Andrew. I think any asset disposal or M&A transaction, we will update as they come, we will not wait for a review or we will not time it with a review or similar.
I think that should be seen separately. I think what we want to give a little bit more clarity on is things that we're working on which I don't know, potentially outside of asset disposal, and all operational improvements, all other strategic decisions that we're taking.
That will be the focus. It will be more the other aspects of it.
I don't think there should be expected that we are going to announce any asset disposal. That will come when it comes.
It's a high priority, but not for this review. We may update on our thinking around it, but that will be it.
In terms of AGM, yeah, no, I know it will almost be six months, it will be a little bit more than five months since we announced the strategic review. We have completed our assessment.
We have started to take certain actions. We have, as engaged advisors.
We are looking into certain concrete actions. We want to share a little bit more around that in this strategic review, but it's not connected to AGM.
Andrew Ross
That's helpful. If I could just clarify one thing on your commentary on asset disposals.
Are you saying that it's unlikely there would be any asset disposals before early June, or just simply that there's no reason to think you'd announce one on that specific date in early June, but we could in theory still see one before that?
Niklas Östberg
I cannot comment on timing on any disposals. I can't either confirm nor contradict that.
Andrew Ross
Okay. Thank you very much.
Thanks.
Operator
Our next question comes from Jo Barnet-Lamb with UBS Limited. Please unmute your line and ask your question.
Jo Barnet-Lamb
Excellent. Thank you very much.
I understand revenues and GMV did a little bit better than expected in 1Q, but obviously to raise profit guide to the upper end of the range having only announced that range 35 days ago, I'm keen to understand what's changed. Has there been a shift in required investment levels maybe in MENA or Korea, a step change in economics somewhere?
Just any color you can give as to what's changed over the last 35 days would be fantastic. Thank you.
Niklas Östberg
Maybe I start, and then you can chip in, Marie-Anne.
Marie-Anne Popp
Sure.
Niklas Östberg
As we announced our full-year results, so that was roughly two months into the year. Effectively two months into our investment cycle that we mentioned that we will double down on Quick Commerce, in Middle East, in particular Talabat, as well as in Korea.
There were two months into that investment cycle, which means that we only effectively have roughly one month of returns. Now we have, I don't know, 2.5 months of returns, we can see a little bit more what the returns have been.
I think so far we have seen very good results on the Quick Commerce side when we look at acquisitions, frequency, we have great momentum there. We have seen very positive results in Korea, continued progress, I should say.
We have seen very good results also in Middle East, and in particular in Talabat, where we already start seeing certain category momentum in our favor despite very recent launches by a discount provider. I think we have significantly more data on the returns now versus 1.5 months ago.
That's why we feel confident that we're going to land in the higher end of the range. Yeah.
I hope that helps a little bit.
Jo Barnet-Lamb
It's very helpful. Thank you very much, Niklas.
Sorry. Go on, Marie-Anne.
No,
Marie-Anne Popp
nothing much to add on my side. I think Niklas captured it really well.
I think it's really that the result of that better visibility we have at that point, right, versus where we were a few weeks, a few months ago. I think in particular how the growth that we're seeing and that we've seen in the first quarter starts to translate in terms of profitability.
I think that's really how we bring it together and kind of came to confirm that we're confident on the upper half of the range.
Operator
Our next question comes from Marcus Diebel with J.P. Morgan.
Please unmute your line and ask your question.
Marcus Diebel
Hi, everyone. Very solid results.
The question comes: why don't you see now the time for maybe starting a share buyback program? Previously commented that you want to stay conservative on the cash side, but given that we likely end up at the higher end of the EBITDA range, the business continues to perform well, and there's some potential action on the M&A side, why is it not a good time now to buy back shares?
Thank you.
Niklas Östberg
Marie-Anne, do you want to cover?
Marie-Anne Popp
I'll take it. I think as we've also previously discussed when we talked a bit more about capital structure on previous calls, I think for now it's not a plan that we have, but I think what's really important for us is that we are set up from a capital structure point of view, from a liquidity point of view with a lot of flexibility, with a lot of optionality.
You will have seen us buy back convertible bonds in the last few weeks and therefore address the debt maturities we've had for '26 and '27 to give us basically visibility all the way into 2028. That's really been the priority to make sure that we are set up in a flexible way and have a number of options available.
I think I would say the share buyback is one of the tools that we have in our toolkit, and we very much value having it in the toolkit, but for now we've decided not to activate it yet.
Marcus Diebel
Okay. Thank you.
Operator
Our next question comes from Xavier Le Mené with BofA Global Research. Please unmute your line and ask your question.
Xavier Le Mené
Yes, thank you for taking my question. Just one actually on Asia, because you mentioned stepping up investments, which is great, and you're seeing also the like-for-like trends recovering.
Potentially can you help us to understand a bit more the kind of typical lag you've got between making the investment and seeing the traction with the customer? When do you start to get the volumes up?
Is it already started as you mentioned, you've seen already that you've got a bit more data now, but can you give us a bit more granularity on that?
Niklas Östberg
Absolutely. What many people think is that we step up investment and initially, or directly, we will see a response into growth.
That is unfortunately not what happens. If you take the example of stepping up investments acquiring new customers, then, I don't know, the customer acquisition is just a very small portion of our monthly orders.
Increasing acquisitions will just very marginally increase our growth. However, it has a compounding effect as we add more and more and more customers, and they order more and more frequently.
We have a very easy way to see how the returns are coming from those investments. That's why we see that the investments we have done so far will play out really well in terms of return, and why we feel comfortable with second half of the year as well as 2027.
When we speak about things like customer acquisitions, has a very long payback period, but very high payback period. If we speak about building up, I don't know, Dmarts and so on, it has a little bit time to first set up the store and will have a negative impact or mostly the investment impact very initially, and then you even see there will take a few months before you have any return of that at all, potentially even more.
There are different investments. If you want to invest into vouchers, then you have a very immediate impact.
I know you will see instantly, I know if you would do vouchers we would easily be able to boost our order volumes. That's not what we do.
We have seen other players doing these vouchers, deep discounts. Those customers are literally useless.
We don't see any repeat behavior when you give a customer deep discount. Therefore that's nothing that we believe in.
That would have been the very fast return. You instantly get a customer to order, instantly drive GMV, but again, that's not our strategy.
Our strategy is to build the best customer experience, building loyalty, building service, and those are the investments we have done. Many of those investments will be returns from them multi-year.
You will start seeing some of the impact already this year, but it will also flow into 2027, '28, and so on.
Xavier Le Mené
Thank you.
Operator
Our next question comes from Giles Thorne with Jefferies. Please unmute your line and ask your question.
Giles Thorne
Thank you. It was a question on Korea, please.
Niklas, it'd be interesting to hear what you think the upside to your consumer value proposition would look like if you can move Korea in vendor funding to be as well-developed as one of your best-in-class markets. I've always had the impression that it's a bit behind, and so understanding how much the consumer can benefit from developing that would be useful.
Niklas Östberg
It's very, very large. It's a huge opportunity.
I don't know if I want to put a number here, but yeah, imagine you will be able to give, I don't know, another 5, 6, 7% more value to your customers. Of course, that is hugely valuable.
Alternatively, we don't have to spend that vouchers discount on them, so that would be a saving of, I don't know, several percent potentially that will flow directly into EBITDA. Of course, it's an enormous opportunity.
I think you're right. We haven't leveraged that opportunity enough yet.
We are moving slowly, carefully on some of those topics, but yeah, big opportunity. Same big opportunity when it comes to certain logistical efficiencies and a huge opportunities in adtech.
We think there is a lot of opportunities. We are executing on those opportunities, but given the size of the business, it's still, I don't know, happening gradually.
We start seeing that playing out. Even if it grows fast, it's still big opportunity and will take some time until fully there.
We are also not, as fully integrated into global tech stack in Korea. That is, of course, a big disadvantage.
Some of the tools that we have, like global incentive service and so on are not on our platform, and that is a big disadvantage both for growth and profitability. That's where we stand today.
Big opportunity.
Giles Thorne
Thank you. Just to follow up on that around the execution risk and around the timing: it's quite noticeable that you've signed a lot of framework agreements and memorandums of understanding with various restaurant trade associations in Korea over the past 18 months.
How should we interpret that? Is that laying the groundwork for vendor financing?
Niklas Östberg
The team has done a tremendous job to revive the Baemin brand and making it a loved brand. That was one of the key priority of Austin to build a loved brand, and of course we have had some very positive momentum, partially also by our competitors' mistakes has been partially helpful.
I think we're getting there. Part of building a loved brand is to making sure that all stakeholders are happy.
That's what we've been doing. We worked very actively to making sure that all stakeholder are part of how we're building and building this together.
That's why we are moving a little bit slower than probably what we normally would do. We take everyone along the journey.
I think that's long-term the best way to do it. Short-term, I don't know, of course we could have been driving more profit, but that's, I don't know, it long-term is better for our profit generation by making sure that building a loved brand among all stakeholders.
Giles Thorne
Thank you very much.
Niklas Östberg
Thank you, Giles.
Operator
Our next question comes from Monique Pollard with Citi. Please unmute your line and ask your question.
Monique Pollard
Hi. Afternoon, everyone.
I had a question just on the Quick Commerce penetration. Obviously massive improvements in the Quick Commerce penetration year-on-year, and in terms of its share in the group, but very different regional dynamics that we see between the different regions.
Interestingly, some of the regions with the highest penetration also showing the highest growth. What I was trying to understand is more a sort of medium- to long-term question, which is: do you think that, Niklas, a lot of structural and cultural reasons why the penetration in one region can't be read across to another?
Like MENA can't be seen, let's say, as the gold standard that everyone could move towards, or do you think there can be a lot more conversion in that Quick Commerce penetration over time?
Niklas Östberg
I think that's a great question. What we see is that the markets where we started off, where we prioritized this first, are the ones that are large.
If you take the example Middle East, that's where we started building multi-vertical, same with APAC, that's where we started building. While if you take Asia, that was not really a priority, and Korea was not even a priority at all.
While Korea is only prioritized, or we've only really been able to prioritize this over the last, I don't know, months, this is clearly behind. We see the growth is accelerating, great momentum, I think that is changing.
No, I don't think there's a cultural difference there, except that if a customer in to our platform 10, 15 times a month, then of course it's a little bit easier to upsell them on the idea of ordering other things than the restaurant food. While if your customers only coming to you 2, 3, 4 times a month, it takes much longer to building that penetration and getting them to try something.
That's why if you look at Europe, it's just going to take longer to kind of influence them. The best growth is our markets where we already have high penetration share, and you can even see that on a country level.
Like there are some markets that are even at above 50% now, and they grow really fast. I think it's just about how we prioritize and how frequently we already today interact with our customers.
Yeah.
Monique Pollard
That's really helpful. Thank you.
Niklas Östberg
Thanks.
Operator
Our next question comes from Jo Barnet-Lamb with UBS. Please unmute your line and ask your question.
Jo Barnet-Lamb
Thanks very much. I just wanted to circle back round to Saudi where obviously we've seen great growth and EBITDA trajectory as well.
I think you also said that you've sort of gained category share Q1 versus Q4. Can you help us understand what you think the driving factors behind this have been?
Obviously your competitive response has built, but we've also had sort of regulatory change there. I'm interested if you've seen any shifts in your competitor's sort of approach and any color you can give that you think is driving that improved performance on your side.
Thank you.
Niklas Östberg
Many factors here. Like one is of course everything that we built as up and accumulates up.
While on the other hand, what I mentioned before on the return question, is if someone just gives voucher and discount, yeah, you build volume very fast. You have a very quick so-called return in terms of getting more GMV, more orders, but the sustainability of that return is very short-term.
You might never get more order of that customer unless you keep doing it. You can easily get like 500,000 daily orders and stuff like that, and we have done it too.
How do you build from there? Because you have to spend a lot of money to get those 500,000 daily orders to come and order again next day, and order then next day.
In order to keep growing that, you just have to increase your burn, and at some point you come to burn levels that just are not sustainable for anyone. If you stop your incremental spend, you are going to decline as a company, and that's where we see that once they stop or no longer increase their burn, yeah, then it's trouble because there's nothing sustainable in that order or in that business.
I think that's one reason. Of course, if you pull back a little bit on that spending, it also means that some of those customers who might have been low-value customers to us moved to somewhere else to order, they will obviously come back if they don't get the deals anymore.
You have someone educating the market and potentially building that frequency, but if they can't sustain the discount vouchers, I don't know, those customers will eventually come back to us over time. Then yeah, the regulatory side, of course.
That can also be a contributing factor, that you're not allowed to do price dumping and predatory pricing. That's helpful, but I'm not even sure if that is really the limiting factor.
It could be, but I also think anyone who looks at the return of the investments would just see that it's just throwing money out of the window and there is no return on the investments that is made. At some point, when they look 1, 1.5 years, someone will look at returns and probably come to conclusion that this is nonsensical, and why would we keep investing in things with bad return?
I would also assume that at some point there might also be a reduction of investments based on kind of seeing the true returns that they will have. That might be another reason.
Hard to tell.
Jo Barnet-Lamb
Thanks, Niklas.
Operator
Our next question comes from Wolfgang Specht with Berenberg. Please unmute your line and ask your question.
Wolfgang Specht
Yes, hello. Good afternoon.
One additional from my end on the legal side. Can you give us a quick update on the judicial situation in Italy and the legal challenges in Spain, any changes over the last months?
Niklas Östberg
Do you want to cover, Marie-Anne?
Marie-Anne Popp
Sure. I would say as we've disclosed in the annual report, you have basically all the visibility there, and there's been no further updates since then.
I think you mentioned Italy. There obviously the work continues, right, with what we've been engaged in over the last months, but nothing further to point out there, and nothing same in Spain.
The visibility that you have is the latest.
Wolfgang Specht
Okay. Thanks a lot.
Operator
Our next question comes from Giles Thorne with Jefferies. Please unmute your line and ask your question.
Giles Thorne
Thank you. A question for Marie-Anne, please.
How much of the costs associated with the tech hub in Singapore are linked to Taiwan? I.e., how much are you paying to people in Singapore can be removed, or how many of the headcount in Singapore can be removed?
Thank you.
Marie-Anne Popp
I would say overall, and this is not particularly linked to Singapore, there's obviously services provided to the business in Taiwan as we do provide to all the platforms we operate in, the countries we operate in, right? That will be on the product side, on the tech side, etc.
We will obviously take that into account as we transition the business, and again, don't expect that to have overall in impact, right? That we will basically be addressing some of those over time as we transition the business over.
I wouldn't link that specifically to Singapore, right, because the services being given to Taiwan might be broader-based than just coming specifically from Singapore. Overall, as we mentioned, there's obviously costs associated with the business in Taiwan, which we will address over time.
Giles Thorne
Thank you very much.
Niklas Östberg
Let me add to that. There is very little of the tech work that is done for Taiwan directly.
I know there is a point there that we are losing some of that scale. Having said that, I know we are going to run the tech platform for up to one year after the deal closes in H2, there will be a very long time for us that we keep having to service Taiwan.
As we are being compensated for maintaining that service to Grab in this case. After that, then we keep drive growth in our business and making sure that we have a good leverage on the work that we're doing.
We are confident that by the time we no longer service Taiwan, we will be at an appropriate level of investment for the size of the business at that point in time when it comes to APAC, Turkey, as well as Europe or foodora, which are the three brands which are operating on one platform. Taiwan is a small portion of that platform.
Giles Thorne
Thank you.
Operator
Our next question comes from Annick Maas with Bernstein. Please unmute your line by pressing *6 and ask your question.
Annick Maas
Hi, there. My question was with regards to the €100 million annualized advertising revenues you published in Integrated.
I was keen to understand how much driving advertising was really a priority for you in this segment, or respectively if we should think about this as a very nascent opportunity and much more advertising revenues to come in the next quarters. Thank you.
Niklas Östberg
Yeah. We have over the last years really prioritized our adtech actions and development when it comes to the restaurants and the food side.
I think we are a couple of steps ahead of our peers in sophistication and returns that we can give to restaurants and to ourselves. When it comes to the other side of business, when we speak about, I don't know, groceries and retail and so on, it's much more early stage.
We think that if the restaurant side, I think we have said between 4 and 5% long-term advertisement revenue, and in many places we're already there. If you take the Dmart side of the Integrated Verticals, we think that percent is significantly higher.
For the non-Dmart side, but on the Quick Commerce side non-Dmart, it is, I don't know, higher than the food, but lower than the Dmart, putting it this way. Here we have been doubling down a lot starting, I don't know, end of last year, we put a lot of the team's focus away from the restaurant side, but more evolved into more people on the NMR side, CPG companies and so on can be there.
I think we are doing very fast progress there. We expect that by the end of the year, we will be in a very, very good position, already now driving it very fast, but it's going to grow even faster next year, that revenue side.
We are early stage on that side. Thank you.
Operator
Our last question comes from Andrew Ross with Barclays. Please unmute your line and ask your question.
Andrew Ross
Great, thanks for letting me back in. I wanted to ask about trading in the Middle East.
You mentioned in the remarks that there had been a high single-digit percent boost in March on the back of the Iran conflicts. Is that still persisting?
It would be kind of interesting just to get a sense of what's happening on the ground there. I guess as a follow-up, any other comments you want to make in terms of thinking about growth into Q2 more broadly?
I guess I'm thinking out loud in Korea where you might start to lap up against the moment where you stabilized share on a sequential basis. Maybe any other comments?
Thank you.
Niklas Östberg
Yeah. March was a single high single-digit uplift as mentioned.
April we had rather a little bit tailwind from moving school starts. Schools got moved a little bit, and there were a few others.
I would say it was a slight negative in the first half of April. Two or three weeks there a little bit less, and then the last couple of weeks we are completely back to normal.
Now we're back to where we were prior to the war, and hopefully, I don't know, that they keep having positive momentum from there as more people are coming back to the regions and so on. Right now it's neutral impact.
Back to normal, I would say.
Operator
This concludes the Q&A session. I will now hand back to Niklas Östberg for closing remarks.
Niklas Östberg
Thank you everyone for listening in. While the strategic review remains our primary focus, our operational performance continues to excel.
Growth across Asia and MENA has accelerated, and our investments into deepening our offer are progressing exactly as planned. The everyday app strategy is delivering clear results, evidenced by the exceptional growth in Quick Commerce.
Furthermore, the integration of AI across our day-to-day operation is significantly accelerating our pace of innovation. We are highly encouraged by the momentum as we remain dedicated to execute on our core strategy and concluding the strategic review.
Thank you everyone for listening in.
Operator
This concludes today's call. Thank you, everyone, for joining.
You may now disconnect.
Already premium?