XMReality AB (publ)
XMMRF
Other OTC0.68
USD
+0.67
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XMReality AB (publ)
XMMRF
(Other OTC)
Recent
price
0.68
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- XMReality AB (publ) develops and sells augmented reality (AR) solutions focused on remote visual assistance to improve efficiency, reduce downtime, and enhance safety for industrial and service organizations. The company’s core products include XMReality Remote Guidance, which provides real-time video, audio, and AR-powered tools such as hand and object overlays, pointers, annotations, document sharing, step-by-step instructions, and remote control capabilities. Their software facilitates expert guidance from anywhere, enabling faster problem resolution, reduced travel costs, and improved knowledge transfer across global operations. XMReality solutions integrate with platforms like Salesforce Service Cloud, Microsoft Outlook, OneDrive, and Microsoft Teams, and support multiple devices including smart glasses, smartphones, tablets, and PCs. Founded in 2007 and headquartered in Linköping, Sweden, XMReality operates in over 60 countries and serves major industrial clients such as ABB, Siemens Industrial Turbomachinery, Electrolux, Bombardier, Nestlé, Danone, and Heineken. The company targets primarily global industrial companies but has recently expanded its focus toward small and medium-sized enterprises with shorter sales cycles and higher adoption potential. In the last 1-2 years, XMReality has shifted its sales strategy to prioritize growth in small and mid-sized businesses, achieving record client growth with more than 150 customers by 2023. It finalized a framework agreement with Coor to strengthen its position in the facility management sector and transitioned to a new product backend to improve solution performance and development efficiency. XMReality is actively pursuing improved user-friendliness, seamless cloud documentation, and AI-powered transcription features. The company also implemented significant cost reductions targeting positive cash flow by the end of 2024, reflecting strategic financial discipline amid market uncertainties. XMReality continues to innovate with ongoing new product offerings and strategic partnerships aimed at expanding market presence and technological capabilities. The company is publicly listed on Nasdaq First North Growth Market under the ticker XMR.