- CEO
- Yoshihiro Hidaka
- Full Time Employees
- 52,554
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- Address
- 2500 Shingai Iwata Japan 438-8501
- IPO Date
- Jun 30, 2020
- Business
- Yamaha Motor Co., Ltd. manufactures and sells a broad range of powered mobility products including motorcycles, scooters, all-terrain vehicles, recreational off-highway vehicles, snowmobiles, electrically power-assisted bicycles, electric wheelchairs, personal watercraft, outboard motors, boats, fishing boats, utility boats, golf cars, multi-purpose engines, generators, small-sized snow blowers; robotics equipment such as surface mounters, semiconductor manufacturing equipment, industrial robots, industrial-use unmanned helicopters; automobile engines and components; and provides financial services encompassing purchase financing and leasing for its products. The company, founded in 1955 and headquartered in Iwata, Shizuoka, Japan, operates globally through 140 consolidated subsidiaries across North America, Europe, Asia, Japan, and other regions, with approximately 54,000 consolidated employees as of late 2024. In recent developments, Yamaha Motor completed a simplified merger with its wholly owned subsidiary Yamaha Motor Electronics Co., Ltd. effective January 1, 2025, to integrate electrical component development and manufacturing, accelerating electrification in motorcycles, outboard motors, and growth areas like electrically power-assisted bicycles under its Medium-Term Management Plan. Additionally, in July 2025, the company restructured its global financial services operations by consolidating entities in Brazil, France, Australia, and New Zealand under Yamaha Motor Finance Corporation in the United States, aiming for 1 trillion yen in receivables by 2027 with enhanced risk management, digital innovation, and talent utilization. Yamaha Motor Australia acquired aluminum boat manufacturer Telwater Pty Ltd. from BRP Inc. in early 2025, bolstering marine manufacturing with brands like Quintrex and Stacer; earlier, in 2024, it acquired Torqeedo GmbH to advance electric marine propulsion and carbon neutrality goals. The company also implemented organizational reforms in April 2025, establishing a dedicated FP&A Division within its Corporate Planning & Finance Center to strengthen financial planning and analysis functions.