- CEO
- Motofumi Shitara
- Full Time Employees
- 55,176
- Sector
- Consumer Cyclical
- Industry
- Auto - Manufacturers
- Address
- 2500 Shingai Iwata SZ Japan 438-8501
- IPO Date
- Jun 30, 2020
- Business
- Yamaha Motor Co., Ltd. manufactures and sells a diverse range of mobility and industrial products worldwide. The company offers land mobility products including motorcycles, all-terrain vehicles, recreational off-highway vehicles, electrically power-assisted bicycles, electric wheelchairs, snowmobiles, and automobile engines and components; marine products such as outboard motors, personal watercraft, boats, fishing boats, and utility boats; robotics solutions comprising surface mounters, semiconductor manufacturing equipment, industrial robots, and industrial-use unmanned helicopters; financial services focused on purchase financing and leasing of Yamaha Motor products; and other items like golf cars, generators, small-sized snow blowers, and multi-purpose engines. Yamaha Motor operates through 140 consolidated subsidiaries and 20 affiliates across regions including North America, Europe, Asia, Japan, and others, with principal sales in Asia and North America.
Yamaha Motor Co., Ltd., founded in 1955, maintains headquarters in Iwata, Shizuoka, Japan.
In July 2024, the company announced a simplified merger with its wholly owned subsidiary Yamaha Motor Electronics Co., Ltd., effective January 1, 2025, to integrate electrical component development and manufacturing, thereby expanding the electrically power-assisted bicycle business, accelerating R&D in new mobility fields, and advancing electrification of motorcycles and outboard motors. Yamaha Motor unveiled a new Medium-Term Management Plan for 2025-2027 in February 2025, emphasizing core businesses in motorcycles and marine products, strategic growth in robotics and smart power vehicles, financial targets including ROE of 14% and a total shareholder payout ratio exceeding 40%, and environmental goals such as carbon neutrality by 2035 and 18% sustainable materials usage. In March 2025, Yamaha Motor Europe formed a strategic partnership with Brose to enhance e-bike market presence, procurement, and after-sales services in Europe, while pursuing refocused strategies in India through digitized sales, e-motorcycle introductions, and expanded service networks.