- Business
- YONEX Co., Ltd. manufactures and sells sporting goods worldwide, with a primary focus on badminton, tennis, and golf equipment; badminton products include racquets, shuttlecocks, strings, apparel, shoes, and bags; tennis and soft tennis offerings comprise racquets, strings, apparel, shoes, bags, and balls; golf equipment encompasses woods, irons, putters, shafts, apparel, shoes, bags, and accessories; the company also engages in golf course management. Founded in April 1946 and incorporated in June 1958, YONEX maintains its head office in Tokyo, Japan, and operates through subsidiaries including YONEX Corporation in North America, YONEX U.K. Limited, YONEX GmbH in Germany, YONEX Taiwan Co., Ltd., YONEX Sports (China) Co., Ltd., YONEX India Private Limited, YONEX Tecnifibre Co., Ltd. in Thailand, and YONEX Precision Machinery Co., Ltd. in Japan. The company serves professional athletes, tennis fans, and sports enthusiasts across Japan, Asia, North America, and Europe, where revenue derives predominantly from badminton equipment followed by tennis, golf, and apparel segments. In recent developments, YONEX completes construction of the Yonex Performance Innovation Center (Blue Lab) research facility in Nagaoka, Niigata, which began operations in July 2025 to enhance sports performance analysis, and opens a new adjacent tennis racquet factory in June 2025 with operations starting in December 2025 to boost production capacity under its Global Growth Strategy, targeting tennis as a second core pillar especially in North America. President Alyssa Yoneyama leads these expansions amid rising demand, as evidenced by Yonex tennis racquets ranking second in usage at the 2025 French Open.