zooplus SE (ZOPLY) operates as a leading European online retailer of pet supplies and pet-related products. The company offers a comprehensive range of items including premium dry and wet pet food, treats, and dietary supplements; accessories such as beds, toys, collars, and grooming products; healthcare items like flea and tick prevention, vitamins, and medications; as well as aquatics equipment, bird supplies, and small animal products under its own private labels like zooplus and Deedee. zooplus serves pet owners across multiple categories including dogs, cats, fish, birds, reptiles, and small mammals through its multilingual e-commerce platforms. Founded in 1999 and headquartered in Munich, Germany, the company conducts operations in over 30 countries primarily in Europe, with key markets in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Austria, Switzerland, Sweden, Poland, and Denmark. zooplus targets individual pet owners and increasingly veterinary clinics and professional customers via its B2B services. In recent developments, zooplus completed the acquisition of the French pet retailer Fressnapf France in late 2024 to strengthen its logistics and market presence in France; launched an expanded private-label portfolio including sustainable and organic product lines in early 2025; and announced a strategic partnership with leading European pet food manufacturer Affinity Petcare in mid-2025 to co-develop innovative premium nutrition solutions. The company also underwent a management reorganization in Q3 2025, appointing a new Chief Operating Officer to oversee pan-European supply chain enhancements following the integration of recent acquisitions.