- CEO
- Darko Horvat
- Full Time Employees
- 17,855
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Zagreb Croatia
- Business
- BOSQAR d.d., formerly known as Meritus ulaganja d.d. and operating as M+ Group, is a Croatia-based investment holding company that provides business process and technology outsourcing (BPTO), human resources (HR) management solutions, digital commerce services, and sustainable food production. The company operates through four principal business segments: Business Process and Technology Outsourcing (BPTO), HR Solutions, eCommerce, and Food & Agribusiness. Its BPTO division offers omni-channel customer care, inbound and outbound customer interaction services, technical support, debt collection, telemarketing, back-office administration, intelligent automation, conversational artificial intelligence solutions, and customer relationship management (CRM) software integration; its HR Solutions segment provides temporary staffing, permanent recruitment, executive search, payroll administration, workforce management, and HR consulting services across Southeastern and Central Europe; its eCommerce segment develops direct-to-consumer digital platforms, online retail storefronts, and specialized e-commerce logistics and fulfillment infrastructure; and its Food & Agribusiness segment engages in agricultural cultivation, livestock breeding, meat processing, bakery and milling production, fresh produce distribution, and ecological food manufacturing. Geographically, the company maintains operations across Croatia, Slovenia, Serbia, Bosnia and Herzegovina, North Macedonia, Hungary, Romania, Germany, Austria, Switzerland, the United Kingdom, and the United States. In recent developments, the company officially changed its corporate name from Meritus ulaganja d.d. to BOSQAR d.d. in 2024 to reflect its diversified conglomerate structure, accompanied by a ticker change to BSQR on the Zagreb Stock Exchange. In the same period, BOSQAR d.d. established its fourth core business vertical by acquiring a 51% majority controlling stake in Slovenia-based agri-food corporation Panvita Group, marking a major strategic expansion into sustainable agriculture, regional food security, and green supply chain operations. The company was founded in 2007 and is headquartered in Zagreb, Croatia.