- CEO
- Alen Benkovic
- Full Time Employees
- 946
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- Rab Croatia
- Business
- Imperial Riviera d.d. is a Croatia-based hospitality and tourism company engaged in the ownership, development, and operation of hotels, tourist resorts, holiday villas, and camping resorts across key coastal destinations in Croatia. Founded in 1965 and headquartered in Rab, Croatia, the company operates as a major tourism asset vehicle established through a strategic partnership between hospitality operator Valamar Riviera d.d. and the AZ pension funds managed by Allianz ZB d.o.o., with Valamar Riviera serving as the operational property manager.
The company provides a comprehensive range of accommodation, gastronomy, and leisure tourism services categorized across upscale, lifestyle, midscale, and outdoor hospitality segments, offering: premium and upscale hotel and resort accommodations operated under the Valamar Collection and Valamar Hotels & Resorts brands; lifestyle and experiential lodging concepts under the [PLACES] by Valamar brand; value-oriented leisure accommodations under the Sunny by Valamar brand; outdoor hospitality, mobile home rentals, and glamping units under the Camping Adriatic by Valamar umbrella; food and beverage operations, including fine dining restaurants, themed buffet venues, beachfront bars, and banquet catering; wellness, spa, and medical tourism amenities, including thermal zones, beauty treatments, and fitness facilities; sports, cycling, water sports, and recreational programs; family entertainment centers, including the Maro entertainment concept and children clubs; and meetings, incentives, conferences, and exhibitions (MICE) facilities for corporate events. Imperial Riviera d.d. maintains geographic operations across premier Adriatic tourism clusters, including the island of Rab, Poreč in Istria, Makarska in Central Dalmatia, and Dubrovnik in Southern Dalmatia.
In recent years, Imperial Riviera d.d. has undertaken substantial strategic repositioning and capital expenditure programs backed by its primary shareholders, Valamar Riviera and AZ pension funds, focusing on premiumizing its property portfolio and advancing sustainability initiatives. Recent developments include the multi-million euro redevelopment and brand transformation of hotel assets in Makarska under the lifestyle [PLACES] concept, extensive renovations and quality upgrades across its Dubrovnik property portfolio—such as the refurbishment of Hotel Tirena into a premium family resort and the development of the Maro World entertainment facility on the Babin Kuk peninsula—and the continued expansion and upgrading of its camping resorts on the island of Rab into high-yield premium outdoor destinations. Operationally, the company has accelerated investments in green transition projects, including the widespread deployment of rooftop photovoltaic solar power plants, energy efficiency upgrades, and waste-reduction initiatives across its lodging facilities to enhance long-term asset value and ESG compliance.