- CEO
- Dragan Pujas
- Full Time Employees
- 2,353
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- Porec Croatia
- Business
- Plava laguna d.d. is a Croatia-based hospitality and tourism company engaged in the ownership, development, and operation of resort hotels, apartment complexes, campsites, and recreational facilities along the Adriatic coast. Founded in 1953 and headquartered in Porec, Croatia, the company operates as a key hospitality subsidiary of the Luksic Group. Plava laguna d.d. primarily serves international and domestic leisure tourists, business travelers, and sports groups across prominent tourist destinations in the Istrian peninsula and Kvarner region, with major operational concentrations in Porec, Umag, and Rijeka.
The company manages an extensive portfolio structured around distinct accommodation, recreational, and commercial hospitality services. Its core offerings include: hotel accommodations, comprising four-star and three-star leisure, wellness, and business hotels such as Hotel Parentium Plava Laguna, Hotel Molindrio, Hotel Albatros, Hotel Coral, Hotel Garden Istra, Hotel Aurora, Hotel Sipar, Hotel Umag, and Grand Hotel Bonavia; resort and apartment accommodations, featuring self-catering holiday villages, villas, and seaside apartments including Stella Maris Resort, Katoro Resort, Savudrija Apartments, Polynesia Apartments, Bellevue Resort, and Park Resort Porec; camping and outdoor tourism operations, encompassing serviced camping grounds, luxury mobile home zones, glamping accommodations, and recreational vehicle pitches across properties including Camping Park Umag, Camping Stella Maris, Camping Bijela Uvala, Camping Zelena Laguna, Camping Ulika, and Camping Puntica; food and beverage operations, spanning a la carte restaurants, buffet dining facilities, beach and poolside bars, and event catering services; wellness and recreation amenities, including full-service spa and beauty centers, indoor and outdoor swimming complexes, aqua parks, fitness centers, and entertainment programs; sports and nautical infrastructure, featuring extensive tennis centers, cycling facilities, diving and water sports stations, and the Marina Parentium yacht marina; and meetings, incentives, conferences, and exhibitions (MICE) facilities, providing conference halls, meeting rooms, and corporate event management services.
In recent developments, Plava laguna d.d. has advanced multi-million euro capital investment and asset repositioning programs across its core destinations in Porec and Umag. These initiatives emphasize the qualitative upgrading and premiumization of accommodation capacities, notably expanding high-end mobile home settlements, glamping units, and modernized pool complexes within its major camping resorts. The company has also accelerated sustainability and digital transformation projects, deploying photovoltaic solar installations across properties, enhancing operational resource efficiency, and integrating contactless digital guest service platforms. Additionally, Plava laguna d.d. continues to expand its sports tourism segment through strategic event partnerships, serving as the title sponsor and organizer for high-profile international sporting events including the ATP Plava Laguna Croatia Open Umag tennis tournament and the Plava Laguna IRONMAN 70.3 triathlon series in Porec.