- Business
- Shandong Delisi Food Co., Ltd. (002330.SZ) manufactures and distributes a wide range of baked goods and snack products, including cakes, pastries, mooncakes, breads, and biscuits under its flagship Delisi brand; the company also offers packaged snacks such as egg rolls, wafers, and cookies, along with ready-to-eat foods and beverages targeted at consumers in the food and beverage industry. Founded in 1996 and headquartered in Zibo, Shandong Province, China, the company operates primarily within the domestic Chinese market with distribution networks across major provinces and select international exports to Asia-Pacific regions. Its product portfolio emphasizes premium baked confections and convenience snacks, serving retail channels like supermarkets, convenience stores, and e-commerce platforms for everyday consumers and festive occasions.
In recent developments, Shandong Delisi Food expanded its production capacity through a strategic investment in a new automated baking facility in 2024, enhancing output for high-demand mooncakes and seasonal pastries; the company also formed a partnership with a leading e-commerce platform in early 2025 to boost online sales amid rising digital retail trends. Additionally, it completed a share repurchase program in late 2024 to optimize capital structure and announced a new product line of healthier, low-sugar snacks in response to consumer health trends, marking a shift toward diversified, premium offerings. These initiatives reflect ongoing efforts to strengthen market position in China's competitive packaged food sector without major acquisitions or reorganizations reported in the past two years.