Accor S.A.
ACRFF
Other OTC59.62
USD
+8.52
- -
Accor S.A.
ACRFF
(Other OTC)
Recent
price
59.62
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.- Similar Companies
- Business
- Accor S.A. is a leading multinational hospitality company headquartered in Issy-les-Moulineaux, France, founded in 1967. The company owns, manages, and franchises a broad portfolio of hotels, resorts, and vacation properties across more than 110 countries worldwide. Accor operates through two primary divisions: Luxury & Lifestyle and Premium, Midscale & Economy, encompassing over 45 brands including luxury names such as Raffles, Fairmont, Sofitel, and Pullman, midscale brands like Novotel and Mercure, and economy segments including ibis and ibis Styles. Its services include hotel management, franchise operations, branded residential and mixed-use developments, all-inclusive resorts, and loyalty programs. The company serves a diverse customer base ranging from luxury travelers to economy segment customers. In the last 1-2 years, Accor has undergone significant strategic expansions and operational changes. In 2023-2024, it restructured into two dedicated divisions supported by a global shared platform to accelerate growth and enhance market leadership. Recently, Accor entered into exclusive negotiations to acquire 17 management agreements from Royal Holiday Group in the Americas, adding 3,200 keys across resorts and hotels in Mexico, Argentina, Puerto Rico, and the USA, managed under its Ennismore lifestyle and Premium, Midscale & Economy (PM&E) Americas portfolios. The company also formed a strategic partnership with InterGlobe in India, creating an integrated platform to drive growth of all Accor brands there, including its fast-growing Ennismore portfolio. Additionally, in 2024, Accor executed a record number of new hotel signings particularly in Asia, focusing on expanding its footprint with conversion-friendly brands such as Mercure and ibis Styles. Accor's core business segments include hotel ownership, management, and franchising with product categories spanning luxury hotels, lifestyle brands, midscale properties, economy hotels, all-inclusive resorts, and branded residences. It targets leisure, business, and mixed travelers globally, with strong growth initiatives especially in Asia-Pacific, the Americas, and emerging markets. Accor is also noted for its commitment to sustainability, pledging carbon net zero by 2050, and for reviving iconic brands such as Orient Express La Dolce Vita. Overall, Accor S.A. stands as a comprehensive global hospitality group offering diverse accommodations and experiences through a wide portfolio of brands and service models, actively driving expansion through acquisitions, partnerships, and strategic brand evolution to capitalize on growing travel markets worldwide.
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