Adapti, Inc.
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ROIC.AI
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- Adapti Adapti, Inc. (ADTI), founded in 2007 and headquartered in Dallas, Texas, operates as an AI-driven platform that matches brands with influencers and athletes using proprietary data analytics and large language models to optimize marketing ROI; it provides SaaS influencer matching services, sports agency representation including contract negotiations and endorsement deals, NIL compliance platforms, social media footprint development via generative AI, and athlete management across baseball and multi-sport disciplines; the company sells these capabilities online and through strategic retail relationships while focusing on high-performance consumer packaged goods in health, beauty, and related categories such as the Dermacia product line. Adapti targets brands, athletes, and influencers in the sports, media, and marketing sectors with operations primarily in the United States. In May 2025, the company changed its name from Scepter Holdings, Inc. to reflect its pivot toward AI-powered influencer and sports management; it closed the acquisition of The Ballengee Group, a full-service baseball sports agency, in July 2025 to integrate traditional talent management with AdaptAI technology; and in October 2025, it signed a letter of intent to acquire Levelution Sports, enhancing NIL representation, compliance, and brand partnership capabilities as part of its roll-up strategy for complementary EBITDA-positive businesses in marketing, sports management, and technology.
Adapti, Inc. Completes Acquisition of Levelution Sports Agency, LLC, Expanding NIL and Athlete Representation Capabilities
Scepter Holdings, Inc, to Add Marketing Executive, Natalie Guzman, to Advisory Board
Scepter to acquire Matchpoint, LLC. An NIL Compliance and Marketing Platform
Scepter Files Form 10 with SEC Paving the Way for Strategic Growth
Myers Industries' Scepter Brand Wins 2024 Pro Tool Innovation Award for Powered Fueling Station
Scepter to Hire Jeff Campbell – an experienced executive within both social media and sports to become CEO
Scepter to Merge with Ballengee Group a $47 million Sports Agency
Scepter Announces Resignation of Robert Van Boerum as Director and CEO Adam Nicosia Appointed Interim CEO Matthew Balk and Marilu Brassington Join Board of Directors