Ascential plc, a subsidiary of Informa PLC since its acquisition in October 2024, provides events, intelligence, and advisory services for the marketing and financial technology industries; its core offerings include the Cannes Lions festival with benchmark awards for creative communications, WARC and Contagious for creative and strategic intelligence platforms via digital subscriptions and data analytics, Money20/20 for fintech events encompassing payments, banking, and innovation gatherings, and LIONS Advisory for tailored strategic consulting and training on industry trends and best practices. Founded in 1887 and headquartered in London, United Kingdom, the company serves customers across more than 100 countries in Europe, the United States, Asia Pacific, the Middle East, Africa, and Latin America, with approximately 700 employees delivering diverse revenue streams from live events (sponsorships and delegates), benchmark awards, subscriptions, and advisory services. Recent major changes encompass the completion of its £1.2 billion acquisition by Informa PLC in October 2024, which integrates Ascential's brands into Informa Festivals—a new division focused on experience-led B2B events alongside Black Hat, GDC, and London Tech Week; prior strategic shifts included the January 2023 divestitures of WGSN and Digital Commerce divisions for combined proceeds of £1.2 billion, enabling over £750 million in shareholder returns via tender offers, special dividends, and buybacks in 2024, alongside the acquisition of Effie Worldwide in May 2024 to bolster marketing awards capabilities.