- Business
- Jianpu Technology Inc. operates as a leading independent open financial technology platform in China, primarily engaged in providing discovery and recommendation services for financial products under its Rong360 brand. The company offers an extensive range of core products and services including personalized search and recommendation of over 250,000 financial products such as loans, credit cards, and wealth management products; big data risk management solutions that improve customer acquisition, application approval, fraud detection, and credit underwriting processes; digital intelligence as a service which includes data- and analytics-based risk management, intelligent marketing, and integrated solutions; and sales and marketing solutions to financial service providers to enhance their targeting and customer reach through online and mobile channels. Jianpu also serves non-financial partners by offering digital intelligence tools to boost operational efficiency and competitiveness. Headquartered in Beijing and founded in 2014, Jianpu leverages artificial intelligence, big data analytics, and proprietary technology to provide tailored financial product matches and solutions within China's fragmented retail financial services market.
In the latest developments over the last one to two years, Jianpu has executed a strategic wind-down of its credit card recommendation business in April 2025 while expanding its digital intelligence services, which saw a revenue increase of 38.3% in the first half of 2025. The company reported a 29.9% rise in total revenues to RMB 557.6 million (approximately US$77.8 million) in H1 2025 compared to the previous year, driven primarily by the growth in loan recommendation services. Jianpu also deconsolidated Anguo, a non-core business, as part of its focus on optimizing its business portfolio. The company has reinforced its dedication to innovation by expanding its FinTech+ ecosystem and broadening its global footprint, enhancing its influence in financial technology and digital transformation sectors. Jianpu’s ongoing operational and financial strategies are aimed at solidifying its leadership in China’s open financial platform space while enabling a wide range of financial and non-financial partners with data-driven insights and marketing capabilities to serve diverse customer needs more effectively.