American Rebel Holdings, Inc.
AREBW
NASDAQ Capital Market0.01
USD
+0.01
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American Rebel Holdings, Inc.
AREBW
(NASDAQ Capital Market)
Recent
price
0.01
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- American Rebel Holdings, Inc. (NASDAQ: AREB, AREBW) designs, manufactures, and markets branded safes, personal security and self-defense products, concealed carry apparel and accessories, and light beer under the American Rebel brand; its core offerings include American Rebel Safes such as the Black Smoke series in six sizes for residential gun storage, Champion Safe high-security safes via subsidiaries Champion Safe Co., Superior Safe Company, Safe Guard Safe Co., and Max Safe USA, concealed carry backpacks and jackets featuring proprietary Protection Pocket technology for discreet firearm access, branded apparel for men and women, safe accessories, electric bikes, and American Rebel Light Beer, an all-natural low-calorie patriotic beer launched in 2023 under a master brewing agreement with Associated Brewing Company. The company operates primarily in the United States, targeting gun owners, self-defense enthusiasts, patriotic consumers, sporting goods retailers, firearms stores, and regional wholesalers through dealers, e-commerce platforms, and direct sales. Founded in December 2014 by Andy Ross and headquartered in Brentwood, Tennessee, American Rebel Holdings manages its business as one operating segment in patriotic goods encompassing safes, soft goods, beer, and related lifestyle products. Recent developments include a $1.5 million strategic investment in October 2025 in RAEK Data, LLC, a first-party data and identity resolution provider, to enhance customer acquisition, retention, and data-driven marketing following successful prior collaborations; accelerated distribution expansions for American Rebel Light Beer with new wholesaler partnerships such as Muller Distributing for Philadelphia and eastern Pennsylvania in November 2025, C & C Distributors in northeast Arkansas in December 2025, Commercial Distributing Company in western Massachusetts in December 2025, and Wilson McGinley in western Pennsylvania in November 2025, alongside Kroger retail placements in Tennessee; Nasdaq compliance confirmation in November 2025 with positive stockholders' equity of $3.4 million exceeding the $2.5 million minimum; and strong growth in safe sales through subsidiaries, including over 80% year-over-year increases at key retailers like the flagship Lenexa, KS store and SafeSource Pennsylvania, plus a donation of 100 gun vaults to the Utah Department of Veteran and Military Affairs for suicide prevention.
American Rebel Holdings, Inc. (NASDAQ:AREBW) Sees Large Decline in Short Interest
American Rebel Holdings, Inc. (NASDAQ:AREBW) Sees Large Decrease in Short Interest