- CEO
- Andrew John Harmening
- Full Time Employees
- 4,006
- Sector
- Financial Services
- Industry
- Banks - Regional
- Address
- 433 Main Street Green Bay WI United States of America 54301
- IPO Date
- Sep 20, 2018
- Business
- Associated Banc-Corp (NYSE: ASB; ASB-PE), the largest bank holding company headquartered in Green Bay, Wisconsin, and founded in 1861, operates as a leading Midwest financial services provider with total assets of approximately $44 billion. The company offers a comprehensive range of banking and nonbanking products and services to individuals, businesses, and institutions through nearly 200 branches serving more than 100 communities across Wisconsin, Illinois, Minnesota, and Missouri, complemented by loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Core offerings include lending solutions such as commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending, equipment finance, loan syndications, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance, and business loans; deposit and cash management products encompassing commercial checking and interest-bearing deposits, cash vault and night depository services, liquidity solutions, payables and receivables management, and information services; specialized financial services like interest rate risk management and foreign exchange; fiduciary services including administration of pension, profit-sharing, and employee benefit plans, corporate agency services, and institutional asset management; investable funds solutions such as savings accounts, money market deposits, IRAs, certificates of deposit, fixed and variable annuities, full-service, discount, and online brokerage, investment advisory, trust, and investment management accounts; as well as consumer products including checking and savings accounts (with HSAs), cards and payments, digital banking, insurance, treasury management, business credit and lending, employee benefits, private banking, wealth management, estate planning, tax and retirement planning, capital markets services, and specialized industry financing. Recent strategic developments encompass the completion of Phase 2 of its growth plan in March 2025 with the addition of key commercial banking talent in the Kansas City market to bolster expansion into Kansas, Oklahoma, and Texas; a $6.5 million term loan in September 2025 for the acquisition of Waukesha, Wisconsin's Ridgeview Industrial Center IV, enhancing its commercial real estate lending footprint; new leadership appointments and a branch opening in Minneapolis's IDS Center in October 2025 to strengthen Twin Cities presence; ongoing execution of a multi-year strategic roadmap emphasizing 5-6% annual loan growth, higher-margin lending portfolios, digital investments, and deposit expansion targeting 1-2% overall and 4-5% in core customer deposits through 2025; and a prior balance sheet repositioning in late 2024 involving the sale of $3 billion in low-yield loans and mortgages to fund profitable organic growth.