- Business
- ASICS Corporation ASICS Corporation (ASCCF) engages in the design, manufacture, and sale of sporting goods worldwide, with a primary focus on athletic footwear, apparel, and accessories; the company offers performance running shoes featuring proprietary technologies such as GEL cushioning, FLYTEFOAM cushioning, fuzeGEL, METASPEED series including METASPEED SKY and METASPEED EDGE, GEL-NIMBUS, and NIMBUS MIRAI; additional footwear categories encompass shoes for tennis, volleyball, basketball, soccer, training, and multi-sport activities like the FLAME series; apparel includes performance wear, lifestyle clothing under the Onitsuka Tiger brand, and innovative items with ACTIBREEZE technology; equipment and accessories support runners, athletes, and fitness enthusiasts across various sports. Founded in 1949 as Onitsuka Co., Ltd. in Kobe, Japan, and incorporated in 1977 through the merger of Onitsuka, GTO, and JELENK, ASICS Corporation maintains its headquarters at Daiwa Kobe Building, 1-2-4 Sannomiya-cho, Chuo-ku, Kobe, Hyogo 650-0021, Japan, and operates 65 locations globally with 8,987 consolidated employees as of December 31, 2024, including 14 subsidiaries in Japan and 51 overseas across America, Europe, Oceania, East/South/Southeast Asia, and other regions; over 80% of its consolidated sales of 678,526 million yen derive from international markets, targeting performance athletes, recreational runners, and lifestyle consumers through retail stores, e-commerce, and the OneASICS membership program serving 1.76 million members. ASICS Corporation pursues its founding philosophy of "A Sound Mind in a Sound Body" (Anima Sana In Corpore Sano) via the ASICS Institute of Sport Science and strategic initiatives under Mid-Term Plan 2026, emphasizing a "Global × Digital" approach with operational excellence and sustainability efforts that achieved a 43.1% CO2 reduction from 2015 levels and 97% Tier 1 supplier factories meeting C-level audits; recent developments include the release of the NIMBUS MIRAI running shoe and ACTIBREEZE apparel in the 2020s, alongside acquisitions to expand its running ecosystem such as 100% ownership of DPTK INNOVACION Y TECHNOLOGIA SL (Deporticket), Spain's second-largest race registration platform, completed November 17, 2025, and Thaidotrun Co., Ltd. (Thairun), Thailand's leading race registration and event services provider, executed November 19, 2025 with full integration targeted for April-June 2026, enhancing digital services, brand communication, and runner engagement in Europe and Southeast Asia.