- CEO
- Ben Loiterton
- Full Time Employees
- 1
- Sector
- Technology services
- Industry
- Information technology services
- Address
- 419 Collins Street Sydney VIC Australia 3053
- IPO Date
- Dec 17, 1987
- Business
- Adslot Limited (ASX:ADS) is an Australia-based technology company that provides automated trading platforms and workflow solutions for digital media buying and selling; its core offerings include Adslot Media, a global media trading platform enabling direct, guaranteed display advertising transactions between brands, agencies, and premium publishers via publisher ad server integrations; Symphony, a workflow automation tool for media agencies handling RFP processes, insertion orders, billing, and trafficking; and services such as digital marketing, web development, and project-based customization through its Webfirm division. Founded in 1975 and headquartered at Level 2, 419 Collins Street, Melbourne, the company operates in Australia, Europe (including the UK and Germany), the Middle East, Africa, the Americas (with a focus on the US), and Asia-Pacific markets such as the Philippines; it serves major media holding companies (with master services agreements covering five of the six largest globally), independent agencies, tier-1 publishers (including integrations with approximately 50% of the Comscore Top 50 US publishers excluding walled gardens), and SME clients, generating the majority of revenue from Trading Technology while deriving the balance from Services. In recent developments, Adslot launched the br1dge project in the US in June 2024 to enable audience-enabled media trading amid third-party cookie depreciation, expanded Connected TV (CTV) capabilities and premium inventory trading in Germany, advanced agency and publisher marketplaces in the UK (including extensions with GroupM for clients like Tesco), activated new partnerships such as ABS-CBN in the Philippines and Ogury in the UK for custom mobile formats, progressed integrations with Operative for linear/CTV endpoints targeting large US networks, and conducted a non-renounceable entitlement offer in July 2024 raising $2.4 million to support these growth initiatives into fiscal 2025; these efforts build on prior cost reductions achieving an annualized normalized cash burn of approximately $2 million and positioning the company for cash flow break-even with incremental revenue from expanded trading volume.