- CEO
- Brett Charlton
- Full Time Employees
- 876
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- 383 Kent Street Kingsgrove NSW Australia 2000
- IPO Date
- Jun 30, 1962
- Business
- McPherson's Limited, a leading supplier of health, wellness, and beauty products, markets and distributes a portfolio anchored by five iconic core household brands including Manicare beauty tools and accessories, Lady Jayne hair care and styling products, Dr. LeWinn's skin care, Swisspers personal care items such as facial wipes and cotton pads, and Fusion Health vitamins, supplements, and nutritionals; it also offers supporting products in footwear, hair care, fragrance, and kitchen essentials like baking paper and cling wrap. The company operates primarily in Australia and New Zealand through pharmacy, grocery, and e-commerce channels, with additional presence in Asia and international markets. Founded in 1860 and headquartered in Sydney, Australia, McPherson's listed on the Australian Securities Exchange in 1962 under the ticker MCP.AX.
In fiscal year 2025, McPherson's completed a major strategic transformation by shifting from a direct-to-store distribution model to an asset-light wholesaler and third-party logistics operating model, entering multi-year agreements with Sigma Company Limited, Symbion Pty Ltd, Clifford Hallam Healthcare, and subsequently API to service approximately $65 million to $80 million of annualised revenue, while sub-letting its Kingsgrove warehouse to Excel Logistics effective July 2025. This transition, which included exiting non-strategic lower-margin brands and rationalising its SKU base, generated expected annual EBIT benefits of $4.5 million to $5.0 million from fiscal 2026, alongside core brand revenue growth of 1.9% to $124.6 million despite a challenging market environment marked by cost-of-living pressures and private label competition. The company also advanced digital capabilities with Salesforce Trade Promotion Management implementation, refreshed brand positioning strategies supported by consumer research, and strengthened ESG initiatives including sustainable packaging and climate reporting preparations, while rightsizing its working capital facility from $45 million to $25 million and maintaining a net cash position of $8.8 million.