- CEO
- Alex Aleksic
- Full Time Employees
- - -
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- UL40/1341 Dandenong Road Chadstone VIC Australia 3148
- IPO Date
- Aug 28, 2020
- Business
- OMG Group FPO (ASX: OMG.AX) is a health and wellness food company focused on developing, marketing, and distributing nutritionally oriented consumer foods and related products. The group operates through a diversified portfolio spanning branded food lines, snack and meal solutions, and nutritional blends designed for retail, food service, and online channels, with a geographic footprint centered in Australia and expanding export activity.
Main Products and Services:
- Branded food products: protein snack lines, snack mixes, baking mixes for protein balls and bliss balls, gut health smoothie blends; fruit and grain purees and baby foods under the Funch brand; mill products including grains, cereals, powders, flours, fruits, and nuts under the Sensory Mill brand.
- Food service and retail distribution: direct-to-consumer online sales, wholesale supply to retailers, food service operators, and quick-service restaurants.
- Export and international reach: distribution and sales to international markets, enabling cross-border access for flagship brands and product ranges.
Latest Major Company Changes:
- Strategic brand expansion and product range extension within the health and wellness segment, including launches of dual matcha brands and extended product lines to capture broader consumer demand in functional foods.
- Distribution and channel ecosystem enhancements, including partnerships with broader foodservice distributors and accelerated Woolworths and similar retail listings to broaden shelf presence.
- Corporate and branding evolution reflected in leadership and organizational restructuring to support growth in domestic and international markets, with ongoing emphasis on scale-up of manufacturing and supply chain capabilities.
Additional Context:
- Industry and segments: consumer staples, health and wellness foods, branded consumer foods, foodservice solutions.
- Target markets: retail consumers seeking clean, sustainable, and nutritious foods; food service operators and quick-service restaurants; online direct-to-consumer customers.
- Geographic operations: primarily Australia with expanding international export activity; ongoing footprint expansion to support Australian and international demand.
- Founding year and headquarters: founded in the early 2010s; headquarters in Australia, with operations centered in Melbourne and broader Australian market infrastructure.
- Subsidiaries and relationships: operates as a branded foods group with potential brand-specific subsidiaries focused on Funch, Sensory Mill, and related product lines; maintains partnerships with distributors and retailers to support market reach.