- CEO
- Oliver Carton
- Full Time Employees
- 12
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- 390 St Kilda Road Melbourne VIC Australia 3004
- IPO Date
- Jul 26, 2000
- Business
- Prestal Holdings Limited (ASX:PTL), formerly known as Pental Limited, owns and operates Hampers with Bite, a leading e-commerce gifting business specializing in premium gift hampers; the company manufactures, markets, and distributes household cleaning products, personal care items, and related consumer goods including soaps, stain removers, fabric care conditioners, bleaches, dishwashing liquids, laundry detergents, firelighters, hand sanitizers, hand washes, and toothpaste under brands such as White King, Country Life, Janola, Softly, Jiffy, Little Lucifer, pental, AIM, Huggie, Martha’s, Velvet, and contracted brands like Duracell, LUX, and Sunlight. It serves consumer and corporate customers through online platforms, offering customizable hampers for occasions including gourmet food and beverage selections, corporate branded gifts, settlement hampers, bridesmaid boxes, mini gifts under $30, pet hampers, new mum ranges, and reseller products; the business also supports personalization via engraving on glass and metal, branded ribbons, cards, and box sleeves through its Smileship platform. Operations span Australia as the primary market, with additional presence in New Zealand and Asia; founded in 1856, Prestal Holdings is headquartered in Melbourne, Victoria, at 390 St Kilda Road or associated facilities in Fitzroy.
In late 2023, the company completed a transformative divestment of its Pental Consumer Products division (excluding Duracell distributorship and Bondi Soap) and Shepparton manufacturing facility to Selleys, a division of DuluxGroup (Australia) Pty Ltd, for $60 million, enabling a strategic shift to a pure-play e-commerce gifting model with proceeds returned to shareholders via special fully franked dividends totaling up to approximately 13 cents per share and a capital return of up to 18 cents per share. The name change from Pental Limited to Prestal Holdings Limited was approved by ASIC and effective in November 2023, aligning with the streamlined focus on Hampers with Bite, which was acquired in 2021. Recent operational enhancements include a transition to a new purpose-built warehouse in November 2024, freight cost optimization reducing expenses by 25% as a percentage of revenue in FY25, implementation of a new ERP/CRM system with AI-driven insights boosting salesperson productivity by 21%, and expanded B2B initiatives such as cold outreach, property exhibitions, and third-party partnerships. Insider confidence was evident in 2025 with notable share purchases by executives including Jason Carroll for AU$367,000, alongside collective investments of AU$194,000 in the prior quarter amid ongoing efforts to navigate inflation pressures and strengthen the balance sheet, which remains debt-free and cash-positive.