SportsHero Limited SportsHero Limited (ASX:SHO) is an Australia-based electronic gaming company that develops, owns, and operates sports gamification, prediction, marketing, and casual gaming platforms primarily targeting sports fans, gamers, and e-sports enthusiasts in Southeast Asia. The company offers core products including the Olahbola football app and HeroPlay mobile casual gaming platform with over 600 HTML5 titles in Indonesia; the iGV.com Family Game Room cloud-based gaming subscription service featuring more than 200 premium games; white-label digital solutions like the SportsHero social sports prediction app for fan engagement, challenges, and prizes; and technology development plus marketing services integrated with regional telecommunications providers. It operates across Australia, Singapore, Indonesia, the Philippines, and previously China and Thailand, with headquarters in Mount Kuring-Gai, New South Wales, Australia, and founding roots tracing to 2016. Recent developments include a June 2025 agreement worth $1.55 million with Philippines telco PLDT for distributing the iGV Family Game Pass via direct carrier billing and marketing to over 3.2 million broadband customers, enabling 65-35 revenue splits favoring SportsHero; a November 2025 launch of HeroPlay in Indonesia; an expanded full commercial rollout with Indosat Ooredoo Hutchison for iGV Family Game Room subscriptions at IDR65,000 monthly with 38% margins; and optimizations for the KitaGaruda app with Indonesia's PSSI football association to boost advertising and sponsorship inventory.