Viva Leisure Limited (ASX:VVA) is an Australia-based vertically integrated health and fitness company founded in 2004 and headquartered in Mitchell, Australian Capital Territory. The company operates a diversified portfolio of fitness brands offering premium, boutique, flexible and affordable options including corporate-owned health clubs under the Club Lime (over 130 locations), Hiit Republic, Ladies Only, Psycle Life, GROUNDUP Movement and Wellness, Rebalance and Studio brands; franchised 24/7 gyms under the Plus Fitness master franchise (over 200 locations across Australia, New Zealand, India and with expansion into the UK, Singapore, Hong Kong and Philippines); indoor aquatics and swim school facilities; and high-margin ancillary services such as supplements, vending, digital signage and wellness offerings, primarily targeting individual consumers across Australia with international franchise exposure. Viva Leisure has developed proprietary technology platforms including The Hub member management system, Viva Pay PCI-DSS Level 1 certified payments gateway processing over $500 million annually, custom hardware for unstaffed 24/7 operations and a casual access app serving 400+ locations. In recent developments, the company completed strategic acquisitions totaling $30.2 million in FY2025 including a 25% equity stake in World Gym Australia and three corporate locations in Queensland valued at A$16.7 million (its second-largest deal), a landmark master franchise agreement for Plus Fitness in the UK, a 34% stake in Boutique Fitness Studios, and investments in Gorilla x Labs; it also launched Coach AI features in the Club Lime app, rolled out Viva Pay across the Plus Fitness network, unveiled a new corporate brand, extended partnerships with sports teams such as the ACT Brumbies, Western Sydney Wanderers, NSW Waratahs and Tickford Racing, and reported record FY2025 results with $60.9 million reinvested including growth capital for new club openings and refurbishments.