Bath & Body Works, Inc.
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- Bath & Body Works, Inc. (NYSE: BBWI) operates as a leading specialty retailer focused on personal care and home fragrance products. The company offers fine fragrance mists, body lotions and creams, three-wick candles, home fragrance diffusers, liquid hand soaps, shower gels, sanitizers, and soaps; it emphasizes on-trend, affordable luxuries with frequent seasonal scent introductions and signature collections. Bath & Body Works serves mass-market consumers, primarily in North America, through 1,904 company-operated stores in the U.S. and Canada, 537 international franchised locations, and its e-commerce platform at bathandbodyworks.com, while maintaining a predominantly U.S.-based supply chain for agility and quality control. Founded in 1990 in New Albany, Ohio, and headquartered in Columbus, Ohio, the company generates annual revenue of approximately $7.3 billion as of 2024. Bath & Body Works holds dominant market positions in fragranced body care and home fragrance categories, particularly candles, across its direct-to-consumer channels. In recent developments, Bath & Body Works relocated its entire production system to the outskirts of Columbus, Ohio, in 2023, with ten suppliers moving operations to the U.S., adding 5,000 employees and boosting annual revenue by $2 billion to address shipping delays. The company outlined a strategic transformation plan in late 2025, targeting $250 million in cost savings over two years through a slimmer product assortment, enhanced owned retail channels, and expansion into new channels including Amazon activation in early 2026; this includes store optimizations by closing underperforming locations in weaker malls while opening new ones. Additional efforts encompass collaborations such as ongoing Disney partnerships for product lines, reduced promotions to lift average unit retail prices, and investments in technology for improved in-store and online customer experiences to drive mid-single-digit sales growth and margin expansion.
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