- Business
- Samsung Electronics Co., Ltd. is a global leader in technology and consumer electronics headquartered in Suwon, South Korea, founded in 1969. The company operates primarily in two divisions: end products and components. Its core product offerings include smartphones and tablets under the Galaxy brand; advanced consumer electronics such as smart TVs including Neo QLED and MICRO LED displays; home appliances and digital appliances; semiconductors including memory chips (DRAM, V-NAND), system LSI, and foundry services; display panels; network systems; wearable devices; medical devices; and LED solutions. Samsung is also prominent in the Internet of Things (IoT) space with Smart Home and Digital Health initiatives.
In 2024 and 2025, Samsung launched its 2024 Neo QLED 8K, MICRO LED, OLED, and Lifestyle TV lineups featuring a next-generation AI processor, NQ8 AI Gen3, significantly enhancing picture and sound quality with AI-powered features secured by Samsung Knox. The company unveiled new wearable devices such as the Galaxy Ring and Galaxy Watch Ultra, foldable smartphones Galaxy Z Fold 6 and Z Flip 6 with integrated AI enhancements, and the Galaxy Buds 3 and Buds 3 Pro wireless earbuds. Samsung has expanded its strategic partnership with Toyota by delivering over 23,000 smart signage displays and remote management software to modernize Toyota dealerships worldwide. Additionally, Samsung and OpenAI announced a strategic partnership to accelerate global AI infrastructure development, with Samsung supplying advanced semiconductor solutions for OpenAI's AI data center initiatives and involving subsidiaries Samsung SDS, Samsung C&T, and Samsung Heavy Industries in AI data center and floating data center projects.
Samsung Electronics operates worldwide, maintaining a leadership position in global markets such as TVs, digital signage, semiconductors, and mobile communications. It retains the top global TV market share for 18 consecutive years as of 2024 and holds a record 38.8% share in the global commercial display market. The company employs approximately 370,000 people and has a broad assembly and sales network spanning 88 countries. As a flagship subsidiary of the Samsung Group, Samsung Electronics continuously invests in expanding its semiconductor fabrication capabilities and AI-related technologies, reflecting a strategic shift to capture growing market demand in AI memory and data infrastructure sectors.
Samsung’s business segments cover consumer electronics manufacturing, semiconductor production, device solutions, IT and mobile communications, and digital appliances, serving consumer, enterprise, and industrial customers globally. Recent major developments include leadership in AI-enhanced product innovations, significant strategic partnerships in AI infrastructure, and ongoing global market expansions through both organic growth and collaborations.