- Sector
- Process industries
- Industry
- Agricultural commodities/Milling
- Address
- Novi Sad Serbia
- Business
- Lucic Prigrevica AD is a Serbia-based agribusiness and agricultural production company specializing in large-scale crop farming, commercial vegetable cultivation, and integrated fruit and vegetable processing. Operating as the primary agricultural production division within the Lučić Group alongside processing affiliate Panonka d.o.o., the company manages approximately 2,000 hectares of arable farmland situated in the fertile Vojvodina region supported by the Danube-Tisa-Danube canal network. Lucic Prigrevica AD organizes its operations across multiple product and service segments, offering: field crops and grains, including wheat, corn, barley, sunflower seeds, soybeans, and sugar beets; open-field and industrial vegetables, including green peas, sweet corn, green beans, carrots, red and green peppers, onions, broccoli, cauliflower, cabbage, and spinach; processed and deep-frozen produce distributed under its proprietary Sunfoods brand as well as third-party private labels, featuring individually quick-frozen raspberries, blackberries, plums, sour cherries, and vegetable mixes; and agribusiness services, including contract farming, raw material handling, post-harvest sorting, industrial freezing, private-label packaging, and temperature-controlled cold storage warehouse leasing with substantial multi-facility storage capacity. The enterprise serves wholesale distributors, major supermarket chains, food processing conglomerates, and commercial food service clients across domestic, European Union, and regional Balkan markets. In recent operational and strategic developments, Lucic Prigrevica AD and the wider Lučić Group have expanded cold-chain automation and packaging lines across their processing hubs, deepened investments in modern precision agricultural machinery and canal-linked automated irrigation infrastructure to increase consumable vegetable yields, widened the product portfolio of their Sunfoods frozen vegetable line for retail export distribution, and adjusted equity trading parameter profiles on the Belgrade Stock Exchange to accommodate market liquidity conditions. Founded in 1950, Lucic Prigrevica AD is headquartered in Novi Sad, Serbia, with primary agricultural operations and processing facilities situated in Prigrevica and Sombor within the Autonomous Province of Vojvodina.