- Business
- Better For You Wellness, Inc. (BFYW) operates as a plant-based and science-focused wellness company in the consumer packaged goods sector, offering products across skincare, personal care, food and beverage, natural supplements, and related services. The company provides soaps under the Better Suds brand; skin and haircare products under the Better Suds and Mango Moi brands; and premium coffee products under the Stephen James Curated Coffee Collection (SJCCC), available through retailers including Kroger and Amazon. Founded prior to its name change from Fast Track Solutions, Inc. in August 2021, Better For You Wellness, Inc. maintains headquarters at 1349 East Broad Street in Columbus, Ohio, and functions as a subsidiary of Green Ohio Ventures, LLC, with primary operations targeting the United States market. In September 2024, the company secured $28,000 in funding from two investors under Regulation D to support growth initiatives; earlier efforts included a 2022 manufacturing agreement and letter of intent for Amazon expansion of SJCCC products, alongside the acquisition of Mango Moi skincare assets in May 2022 and a letter of intent to acquire The Ideation Lab, LLC. Led by CEO Ian Andrew James, the firm employs five staff and pursues a buy-and-build strategy within the $1.5 trillion global wellness industry, emphasizing sustainable and health-conscious offerings.