- Business
- BTS Group AB (publ) (STO:BTS.B) operates as a global professional services firm specializing in strategy execution, business transformation, and people development. The company provides strategy execution and business transformation services; leadership readiness and development programs; go-to-market solutions for sales, marketing, product, and service teams; and talent acquisition and succession planning, including AI-powered conversation practice bots via BTS Verity and experiential simulations. Founded in 1986 and headquartered in Stockholm, Sweden, BTS Group conducts operations through BTS North America, BTS Europe, BTS Other Markets, and APG segments across more than 38 countries, including Belgium, Finland, France, Germany, the Netherlands, Sweden, the UK, Argentina, Australia, Brazil, China, Costa Rica, Dubai, India, Italy, Japan, Mexico, Singapore, South Africa, South Korea, Spain, Taiwan, Thailand, and the United States, serving clients such as Accenture, Deloitte, Microsoft, Coca-Cola, and Unilever. Recent developments include the March 2025 acquisition of Sounding Board, a US technology platform for executive coaching enhancing leadership services; the integration of the previously acquired Boda executive coaching business in North America showing healthy growth; new leadership and a reorganized marketing and sales strategy in BTS North America to address revenue challenges announced in July-August 2025 amid lowered EBITA outlook for the year; and ongoing programs to drive growth in revenue and profitability across regions.