- CEO
- Hermann Haraldsson
- Full Time Employees
- 1,106
- Sector
- Consumer Cyclical
- Industry
- Apparel - Retail
- Address
- Hyllie Boulevard 35 Malmö Sweden 215 37
- IPO Date
- Jan 8, 2021
- Business
- Boozt AB (publ) operates as a Nordic technology-driven e-commerce platform specializing in fashion and lifestyle products, offering a curated selection of over 1,600 mid-to-premium Scandinavian and international brands through its multi-brand webstores Boozt.com and Booztlet.com; Boozt.com serves as the primary destination for men, women, children, sports, beauty, and home categories encompassing clothing, shoes, accessories, sportswear, beauty products, and home goods with a focus on contemporary and premium offerings; Booztlet.com functions as a Nordic outlet channel for prior-season styles, inventory clearance, and items with claims at discounted prices, complemented by physical retail outlets including Beauty by Boozt in Malmö for premium beauty brands and Booztlet outlet stores. The company delivers best-in-class customer experiences through rapid delivery from its Ängelholm fulfillment center, easy returns, seamless mobile and desktop interfaces, and advanced in-house e-commerce technology emphasizing scalability, security, and performance. Boozt AB (publ) targets fashion-conscious consumers across the Nordics and Europe, with primary revenue from Nordic brands and operations in Sweden, Denmark, Norway, Finland, Iceland, Germany, France, the Netherlands, Lithuania, Poland, and internationally; founded in 2007 and headquartered in Malmö, Sweden, the company employs over 1,100 people across offices in Hyllie (headquarters), Ängelholm, Copenhagen (innovation lab), Aarhus (data science), Vilnius, and Poznań. Recent developments include the extension of its partnership with Rögle BK hockey club through the 2027-2028 season announced in September 2025, providing enhanced arena visibility and Platinum Level status to bolster local community engagement and regional presence; expansion of the share buyback program from SEK 300 million to SEK 415 million as part of a SEK 800 million shareholder return plan over three years; plans for a new Copenhagen headquarters by Q1 2026 to support growth, talent acquisition, and connectivity between Denmark and Sweden; and reports of recovery in the women's fashion category with increased October shopping activity year-over-year.