- Business
- Backstageplay Inc. is a Vancouver, British Columbia-based online and mobile entertainment and marketing company focused on social gaming, gamification, player-retention software and digital rewards solutions. Founded in 1999, the Company develops and intends to operate technology platforms that connect brands, fans, live entertainment and gaming content, principally through its Games Mall social-gaming and rewards platform, which is in beta at ParlayRewards.com. Its products and services include social and promotional gaming experiences; gamified customer-acquisition and engagement programs; player-retention and loyalty software; digital rewards and fulfillment capabilities; real-time live-sports fan-engagement applications; sports-event data processing and notification services; game-development, quality-assurance and user-acceptance testing tools; integrations with third-party sports-data providers; and online and mobile marketing infrastructure for gaming publishers, brands and entertainment-oriented customers. The Company targets participants in the online gaming, sports engagement, sports-betting technology, marketing and digital-entertainment markets, with technology designed to support live-event operations and integrations associated with major North American professional sports leagues. In August 2026, Backstageplay completed the acquisition of specified software, intellectual property, user databases and related technology assets from NeXT Sports Group Inc. for CAD 180,000, satisfied through the issuance of 1.8 million common shares. The acquired assets include Game Listener source code, a cloud-native microservice for processing real-time in-game event data and distributing notification messages; Game Simulator source code for simulating sports-event feeds and supporting game-engine development and testing; production-ready sports-data API integrations; databases of sports and gaming users; and a one-year license to additional NeXT proprietary gaming and sports-betting technologies. The acquisition is intended to accelerate the re-launch and expansion of the Games Mall platform by adding live-sports engagement, player-acquisition, event-processing and rewards-delivery capabilities. In August 2026, the Company also closed a non-brokered private placement of 1,825,000 common shares at CAD 0.08 per share for gross proceeds of CAD 146,000.