Operator
Ladies and gentlemen, good evening, and welcome to the Swiggy Limited Q4 and FY26 Earnings Conference Call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.
Should you need assistance during this conference call, please signal an operator by pressing star, then zero on your touchtone phone. Please note that this conference is being recorded.
I now hand the conference over to Mr. Sumant Sharma from the Investor Relations team.
Thank you, and over to you, sir.
Sumant Sharma
Thank you, operator. Hello, everyone, and welcome to the Q4 and FY2026 Earnings Conference Call for Swiggy Limited.
Our financial results and shareholders letters have been published on the exchanges, and the information pack has been placed in the Investor Relations section of our website, www.swiggy.com. We would like to inform you that the management may make certain comments on this call that one could deem forward-looking statements.
Specifically, the financial guidance and pro forma information that we will provide on this call are management estimates based on certain assumptions and have not been subjected to any audit, review, or examination procedures. Swiggy does not guarantee these statements and is not obliged to update them at any time.
Joining us on the call today are Sriharsha Majety, MD and Group CEO; Mr. Rahul Bothra, our CFO; Rohit Kapoor, CEO of Food Marketplace; and Amitesh Jha, CEO of Instamart.
With this brief preamble, let us start the Q&A. Operator, you can please go ahead.
Operator
Thank you very much. We will now begin with the question and answer session.
Anyone who wishes to ask a question may press star and one on their touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two.
Participants are requested to use handsets while asking a question. The first question is from the line of Sachin from Bank of America.
Please go ahead.
Sachin Salgaonkar
Hi, thank you for the opportunity. I have three questions.
First question is about some of the comments you guys mentioned in the shareholder letter about doubling down on differentiation. Can you help us understand three to four areas of differentiation for you guys versus competition?
Sriharsha Majety
Hi, will you please repeat? Hi, Harsha here.
I will...
Sumant Sharma
Hi, go ahead. Sure.
Sriharsha Majety
Talk about three, four examples of how differentiation can look like in the category. Thanks for the question.
Even in the shareholder letter, we talked about one example, which is [Nox?] as a clean label brand.
If you look at categories that [Nox?] operates in, bread, eggs, etc., I can just take the three, four examples with what we've done with [Nox?]
only. If you go, in the case of eggs, you will find high-protein eggs that is coming with much better quality feed for the animals that just makes a better egg that is an upgraded version.
If you think about bread, a lot more freshly baked bread with much lesser preservatives that just significantly increases the clean quotient of the product and the taste of the product as well. These are maybe some examples in the food category, but even outside that, I think there are some explorations that we've done in the cookware category with Tri-Ply, where we worked on expanding the category very differentially through some interventions we made, both in assortment and price, to grow the category.
You will actually, in the next couple of months, see a host of such examples pop up across the Instamart app. The broad theme is Indians are largely always looking for upgrades.
That is the theme of the economy. We believe that there is an opportunity in being the platform that can democratize that aspiration and offer more and more access to consumers across a host of categories.
[Nox?] is one route to maybe give access to great quality bread or great quality eggs to our consumers.
Working with a brand to open up something in the Tri-Ply category is an attempt to upgrade in the home cooking category by creating a better version. That is the broad theme for us.
Sachin Salgaonkar
Got it, Harsha. Just from what I understand, the area of differentiation is product categories of SKUs which have been put on the platform versus anything on speed and others.
Would there be possible to throw some numbers, how much of total GOV or NOV right now are these SKUs, and where do we expect that proportion to be as a percentage of NOV in terms of differentiated offerings?
Sriharsha Majety
Unfortunately, at this point, we will be unable to share a lot of details. As we've mentioned, it's still early, but we will come back over the next couple of quarters as we have more to show on this.
Also, one specific detail that I want to add, if it wasn't clear, is this is not a strategy that is exclusionary. Even as we mentioned in our shareholder report, we will continue to serve all core related needs of our today's users, but actually amplify the upgrades part as opposed to saying we'll only do the upgrades.
Thank you.
Sachin Salgaonkar
Got it. Directionally, should we understand you can't give exact numbers, but when we directionally think about it, is it going to be 10%, 20% of NOV, or is it going to be much, much higher?
Rahul Bothra
Sachin, Rahul here. I think it will be extremely hard for us considering that we are trying to create a differentiation here.
I think ultimately the consumer proposition is very strong, at least early signs that we have seen with some of the labels that we have launched, as well as working with some brand partners. We are seeing pretty good uptake.
I think over time what really helps propositions like this is consumer retention and frequency increase over time. That's where the largest benefit of these propositions will come through.
As Harsha mentioned, in a couple of quarters, we will give you some more color in terms of how this is progressing for us. Early signs are very, very encouraging.
Sumant Sharma
Thank you. Sachin, I'll request to come back for a follow-up question.
Sachin Salgaonkar
Yeah.
Operator
Thank you. The next question is from the line of Vijit Jain from Citi.
Please go ahead.
Vijit Jain
Hi. Thanks for the opportunity.
Couple of questions from my side. First, with this private label and with [Nox?]
that you spoke about, is that, contribution margin positive for you in quick commerce, private label as a whole or, specific brands within that? That's first question, and I'll just follow up with one more.
Thank you.
Sriharsha Majety
Hi. On the first question, Harsha here.
For us, as we've talked about, [Nox?] is for us an attempt to actually build on the differentiated assortment and a tool for us to improve stickiness and repeats and engagement on the platform, and it's not a margin-maximizing equation.
Having said that, it is contribution margin positive.
Rahul Bothra
As you see, it's not in the value play, right, Vijit? What we are not trying to do is think of this as another commoditized play where you make additional couple of percentage points margins.
This is a differentiated offering. This could be of even higher value, and therefore, more contribution margin.
Across categories, as we build this out, we will definitely want to accrete our overall margin structure versus doing just a commoditized play.
Vijit Jain
Understood. My next question is, can you elaborate a little bit more on this commentary where you say that you've repurposed customer incentives away from direct wallet subsidies?
If you can elaborate on that. Then, also, I see that, marketing spends below contribution line have started to trickle down this quarter.
Now, I know 1Q is seasonally strong. Typically, you see higher MTU additions in 1Q.
How should one think about both, how you're tracking so far in 1Q on MTU additions in quick commerce, and the marketing spends below CM, and then if you can explain that commentary on repurposed customer incentives? Thank you.
Amitesh Jha
As we had said Hi, it's Amitesh here. As we had said in our last earnings call as well, there are multiple ways in which we'll be reaching our CM number.
One is the repurpose of the incentives that we give to the end consumer on the wallet. We rationalize it.
We don't reduce it. The way that it happens is that it allows for better retention for the end consumer as well.
That's the process that we have taken. It also means that a lot of time what will happen is a high-frequency customer will retain better, and which is the process that we have actually taken.
The second question was on the marketing spend.
Vijit Jain
Marketing spends below CM, and the MTU additions, how you're tracking in 1Q.
Amitesh Jha
See, there are two ways. The marketing spend, what we are doing is commensurate to the growth that we are actually looking for.
The way we looked at our MTU is that there is a lot of consumer base that we have that we need to focus more on retention and repeat on the platform, which is what we have been trying to do over the last couple of quarters, and which we will continue to do over the next couple of quarters as well. That said, there is a definite marketing spend that we will keep on going on the new consumer base.
That new consumer base will essentially keep on increasing. Yes, at the same time, our MTU will still face slight headwind on the base that are low AOV, low frequency, and which will essentially continue.
Vijit Jain
I see. Just to so 1Q, will does that mean, MTU additions might slow?
Is that what you said? I didn't quite follow that part if you can clarify.
Amitesh Jha
No, we can't necessarily give an idea on what will be the forward-looking assumption on this number, but as a strategy, it has not changed in the way that we are looking.
Vijit Jain
Understood. One last question from my side.
You have a medium-term guide here now of 1 trillion in quick commerce, and I think you've said somewhat something to the effect of that you'll get to ₹500 billion odd, double the current pace without adding too many stores. In general, is the 500 to 1 trillion journey, how will that come about?
Is that geographic expansion on the cards beyond FY27? Is that how one should read those comments in conjunction?
Rahul Bothra
Hi Vijit, Rahul here. I think what we are really drawing out the medium-term guidance here is in terms of the size of the business that we have built and where we see this going, right?
Even if we take conservative, CAGR estimates of say 35% to 50% in this business, we can potentially get to the 1 lakh crore in between 3.5 to 5 years, right, depending on how the overall market growth really plays out. For us, this is, really establishing the size of the prize that we're going after, and also establishing the overall contribution margin pool and the EBITDA margin pool that we can clearly see from the business that we've built along with the, re-creation of our guidance of having achieved contribution margin, break or, our guidance of achieving breakeven in the current quarter.
We would have moved it massively by close to 5.5 percentage points over the last year itself, right? Perhaps we are the only one in the industry who has moved it in such a short time.
For us, these are the choices which are ahead of us. Of course, growth is important, and we don't see the necessity to add stores necessarily over the at least the next few quarters considering the, considering the current utilization that we have.
Outside of this, geographical expansion as well as store expansion will absolutely be critical for us to get to those run rates.
Sriharsha Majety
Hi, Harsha here. Just to build on this answer a little bit more, we've also given this ambition for what we want in the medium term to also help explain any decisions that we will be making, because this is the framework that we've used in the past.
It was important for us to get to this CM zero milestone in a quick enough time frame for us to be able to feel the chances of the ambition becoming stronger. Every decision that we take financially, investment-wise is all going to be judged by, does it get us closer to this ambition or further from this ambition?
Vijit Jain
Understood. Thank you so much, and best of luck, you guys.
Thank you.
Operator
Thank you. Next question is from the line of Jigar Shah from Bernstein.
Please go ahead.
Jignanshu Gor
Hello. Hi.
Sorry, my question is on food delivery, my first question. We've had a phenomenal growth in food delivery.
One just clarification. All our new experiments on food delivery, whether it is Toing or 99, etc., they are all included in the financials for food delivery, and both growth as well as margins, is that fair?
Rohit Kapoor
Rohit here. Everything that you read about, which is Bolt, 99 Store, EatRight, those are all included in our core food delivery platform financials.
Toing is a completely different business, right, and it is at a very different stage of testing and evolution. That is not in the food delivery.
That comes under the S3 innovations bucket, as you see.
Jignanshu Gor
Fair. All right.
Going ahead, how do we think of the interplay between Toing and food delivery, right? We've discussed why we needed different apps.
I think that's fair. Even on food delivery, we have 99 and Store and other parts which are creating a different brand identity or addressing a different customer profile, right?
How do we think of that? Are we seeing shift of consumers from Swiggy to Toing?
Rohit Kapoor
Let me bear with me. This is going to be a slightly long answer.
The food delivery is a 10-year-old phenomenon, right? We know the business.
We know the category. It caters to X percent of India's population, roughly 10% of India's urban population on an ever-transacting basis, and the contours of that are more predictable.
We have continued to guide two things there: one is a medium-term growth of 18% to 20% and an EBITDA margin of steady-state 5%. Now the question is, there is a large part of India which has never tasted food delivery or does it very infrequently.
The question is, what is the right model for us? Toing is a separate app, a separate business at this point in time, catering to opening up that segment.
Right? Now, early days, 3PMF clearly.
We are seeing some green shoots of optimism there, but it's too early to say that this is a definitive model, and any such model will also evolve as we go along. I know food delivery is seen as a unidimensional category, but if you think of other industries, even e-commerce and quick commerce exists, there's some overlap of customers, but they're legit two separate businesses in their own rights.
We don't know how it shapes up, honestly, but we may be in a much better position to give that answer in a couple of quarters down the line.
Jignanshu Gor
Sure. That's helpful.
Last one small question on quick commerce. I think we added half a million MTUs despite not adding stores.
What would your sort of view be on what drove this per store MTU addition?
Amitesh Jha
We don't look at MTU as a per-growth per-store number. MTU is an overall number that signifies how many new customers we are essentially getting and how many customers of those are essentially retaining with us.
It will be wrong to look at it as a MTU per-store number. You should look at it as an absolute and a percentage on the overall base.
Maybe
Rahul Bothra
if I may just double-click on this, and I think this is an important topic that what is your aspiration of store growth, etc. If you look at the current coverage that we have across the 130 cities that we are operating, and in terms of the last mile, that we operate and the speed that we operate, we find ours is well distributed in these geographies, right, and we are catering to greater than 90% of the demand.
Store addition from here is for more densification or a choice that we make when we have to do any geographical expansion. For now, we want to get the operating leverage from additional utilization that will come through with the growth that we are experiencing.
Jignanshu Gor
Sure, that's very helpful. Thank you.
I'll come back in the queue for more questions.
Operator
Thank you. Next question is from the line of Aditya Soman from CLSA India.
Please go ahead.
Aditya Soman
Hi. Good evening, and thanks for the opportunity.
Just two questions. Firstly, again on Toing, now from some of the third-party data, we're seeing that monthly active users are almost as much as a third of the main Swiggy app.
One, would that data be accurate in terms of the adoption of Toing? Second, if that's the case, then would a significant chunk of the losses in platform innovation be from Toing at this point?
Rahul Bothra
Rahul here. I think we don't measure really around MAU.
I think, for us, monthly transacting user is really the North Star that we see. Honestly, number of downloads or a number of app opens is just a data point.
As Rohit mentioned, it's a very early days in Toing's journey to be able to establish any clear metrics there. In terms of the platform innovation, this was the quarter that we also shut down Snax operations.
A large part of the cost that is being in that P&L is related to the Snax operations are getting closed.
Aditya Soman
No, very clear. Thanks, Rahul.
Then a second question on the quick commerce side. Right now, we are seeing a slowdown in overall growth, and I see that you've made the choice between growth and profitability.
In terms of going forward in a view let's say you achieve the sort of contribution breakeven, then how do you see the path to accelerating growth? Would that mean that you'd have to be more aggressive on pricing again, or do you think the pricing right now in the market is just at an irrational level?
Amitesh Jha
Hi, Amitesh here. See, one thing that we have reiterated again and again is that we are not going to take the route of buying growth.
It is something that we had recommitted to on that especially a couple of quarters back, and we'll essentially continue to do that as well. The reason why we go to CM breakeven is that obviously it makes the P&L healthy.
It increases our staying power and allows us to invest in the places where it is much more, say structural. At any point of time, our focus that we have is on to create more such kind of differentiation and bring opportunities associated with it essentially as well.
The growth that we will see, the one thing that will happen after we reach CM breakeven is that any kind of headwind that we had created because we had to reach this CM positive goal will essentially go away, and that will unlock some more aspect of growth, which we continue to foresee happening from the next quarter onwards.
Aditya Soman
Understand. Maybe just to follow up on that, if so would that then again mean that the losses could go up or that would be the base level of CM that you'd operate with?
Amitesh Jha
Is
Aditya Soman
this the question in other words being that is it you making a proof of concept that you can reach CM breakeven, or is this a sustainable level of CM, and then growth becomes and growth will come with improving CM from there?
Amitesh Jha
See, the one thing that we have committed is that, and which we said also, is that CM is also a reflection of our staying power in this particular business. The investment that will go, and if it is required to go on any area, that, in fact, enhances that staying power.
The commitment that we had essentially figured is that if there are avenues of growth that require investment, we will keep on doing that. Any avenue of growth that dilute CM without having any advantage on the business that we are building, we will not do it.
Buying growth, we will essentially not do, which will basically mean that, yes, we don't see a CM dilution happening going forward.
Aditya Soman
Thanks, Amitesh. That's very clear.
Thanks so much.
Operator
Thank you. Next question is from the line of Ankur Rudra from JPMorgan.
Please go ahead.
Ankur Rudra
Thank you, and nice to see the acceleration on food. I want to start there.
Thanks for the comments on Toing. I wanted to understand, in the medium term, are you not potentially cannibalizing the main opportunity for the Swiggy, the parent food app, as so far it doesn't seem like you're adding new menus and new restaurants, you're just potentially reducing your fees, the delivery fees or platform fees there?
Sriharsha Majety
Hi, Ankur. Harsha here.
As Rohit and Rahul have already mentioned, it's still too early to figure out what is going to happen, when will it happen, etc. I do think that is also important because we're not the only players, there are folks who are also attempting what this business model can unlock, has challenges outside the category.
I think just by being able to do it early, they also probably have an opportunity of understanding what goes on. I think it's too early to comment on what happens in the medium term.
Of course, the idea is that we progress and pull forward only if it feels like something that unlocks incremental growth.
Rahul Bothra
I think just to add one thing to what Harsha said is if you look at Toing and what the proposition is, it is intended to open up a set of users who are best case infrequent on the food delivery system as it exists today, right? Hopefully, along with cannibalization, if this plays out, we should also see a very new set of users adopt food delivery because the proposition being different.
Ankur Rudra
No, I understand it's very early, but you're not seeing any signs of downgrading from Swiggy to Toing so far? No.
Okay. Moving to the quick commerce side, I wanted to double-click on the medium-term targets a bit.
You've said about talked about 5x growth in NOV and 5% margins. Now, this probably implies 60% to 70%, or if we assume look at this on a three- to four-year basis, is that, number one, fair to expect?
Two, what needs to happen to industry structure for this to be possible?
Rahul Bothra
Yeah. Hi, Ankur.
As you rightly said, we are talking about the medium term here. If you think of medium term between say three to six years and depending on how the category growth pans out, how the penetration pans out, how much of, say, new users and new frequencies does the category get to, and again the number of players that are participating.
I think a lot of this is, therefore, not something which is clearly that we can project from the data available today. However, the journey is very clear that we have achieved a certain scale and a certain, say, profitability in this business, and any growth from here on is going to be good growth, right, because it's going to add to the contribution pool and to the profitability journey.
Very hard to therefore put a timeline to it, but as I said, anywhere between 35% to 50% can get you to the same place in between 3.5 to 5 years.
Ankur Rudra
Got it. Thank you for the timeline.
If I could add one quick follow-up to this. In the more near term, given competitive activity continues to go on, are you happy to give up market share persistently in the search of profitability?
Sriharsha Majety
Hi. Harsha here.
I don't think we've said anything about being comfortable giving up market share. I think we have to keep making choices between growth and profitability to get closer to the aspiration that we've talked about.
If fighting for short-term relevance and going after spending in places that will hurt us later, I think that will compromise our long-term relevance. Honestly, it is a balanced act, but I don't think there is any commitment to go and lose market share.
I think it's important to build a more durable business, but as we've mentioned, even more growth will come from executing on the clarity on positioning that we've been talking about. There was a question even on market structure.
Honestly, we do not know yet how many players will be on the other side of all of this spending and overall category growth. If anything we've learned from multiple categories like modern trade or telecom, etc., I think whoever got clarity earlier is the one that is still standing today.
We just want to be clear about what our prize is and keep making sure that the strategy speaks to that medium-term prize. Sometimes it may have to be these painful calls, but as I mentioned earlier and as Amitesh had also talked about, hopefully, with the contribution behind us and some parts of the proposition coming together, we want to get back on the growth engine and start making investment calls accordingly.
Ankur Rudra
Thank you for the comments. All the best to all.
Operator
Thank you. Next question is from the line of Sachin from Bank of America.
Please go ahead.
Sachin Salgaonkar
Hi, thank you for the opportunity. I had a couple of follow-up questions which were remaining, just we are following up on that.
Number one, Rahul, you did mention about focusing and targeting good growth. One of your peer is talking about more a 60% NOV CAGR for three years.
Harsha did mention in the last question answer, it's also about maintaining market share and not giving market share. Is that fair to assume that kind of a growth we could also expect from Swiggy while the focus towards profitability continues?
Operator
Sir, to interrupt you, we are not able to hear you. May I ask you to repeat your answer once again?
Rohit Kapoor
Rohit here. I think there is a thing about short-term market share and long-term market share.
Even if you look at the category around today, Sachin, there's a player who's probably 4%, 5% of contribution. We have our own guidance of getting closer to zero, as we've talked about.
There are a bunch of players in the -10%, -15%. Maybe only talking about market share in the next quarter probably takes away from what's going to play out over the next few years.
We don't have some stated desire to lose market share. We believe that our chances to improve long-term market share come from purposefully balancing this path between growth and profitability.
Of course, crossing a big side of the fence with the CM zero allows us to see growth as profitability, and we hope that that, coupled with the proposition, coupled with everything we've learned over the last two, three quarters, gives us a fighting edge again as we invest for profitable growth.
Sachin Salgaonkar
Got it. Lastly, there has been a good amount of, again, expansion which is done by some of your other peers also.
When you think about expanding into, let's say, eventually Tier 2, Tier 3 cities, what are your thoughts on those lines?
Amitesh Jha
See, the reason that we'll expand to T2, T3 cities is one, as we said, that if there is a need for essentially densification because we are constantly getting that many orders, we will actually do that. The second will be that yes, there are something that we do even right now, even in the last two quarters as well, we look at cities that are more likely to make an impact on based on the kind of consumer base that we basically have.
That level of expansion will essentially happen, though it will be smaller based on the number that we have. The third level of expansion that we see is expansion expanding in existing cities where we would have left out some of the other areas.
The way to think about it is, in the current network that we have, there is a headroom for orders which is good enough to sustain us for the next few quarter. Expansion will be more a need because we are already crossing those limits in only certain geographies, and which is the way that we will move forward as well.
Sachin Salgaonkar
Got it. Thank you.
Operator
Thank you. Next question is from the line of Gaurav Malhotra from Axis Capital.
Please go ahead.
Gaurav Malhotra
Hi. Thanks for the opportunity.
Just a couple of questions. on this in the shareholder letter, and I think so this question was raised earlier as well, you have mentioned that, as you sort of will achieve contribution margin breakeven, right, you would possibly look to, accelerate growth.
Does that mean that essentially, the contribution margin breakeven becomes the floor and anything extra you sort of gain from there will be then reinvested back into the business, at least in the medium term? Is that understanding correct?
Amitesh Jha
You see, even last time when we were speaking about how where we will invest and where we will not, we have always maintained that in the area that we believe investment is right, we will keep on investing, and in the area where we believe that it is buying growth, we will essentially not be doing it. Medium term, we will keep it, very, very calibrated.
Things that are essentially working out, we will essentially go behind it as well. Yes, if things are working out, there is not a need for us to necessarily reinvest contribution margin gains, going forward.
If we believe that there are areas where it will make sense to invest, we will essentially keep on doing that. It's hard for me to give a guidance, but the floor information remains true.
That means that, yes, if there are areas where the growth is happening without specific investment needed, we will be on that path, and we will also increase our contribution margin.
Gaurav Malhotra
Understood. Just one follow-up.
While we understand that, it's pretty competitive and you don't want to chase or buy growth, but, given that there are multiple players, some of them are larger who are quite aggressive, there are some newer guys who are becoming more aggressive, in that regard, if you were to sort of cede some market share, and for hypothetically this competitive intensity sort of remains safe for another three, six, nine months, isn't there a risk that some of your users who are maybe experimenting there to other platforms will basically then permanently shift, and hence, to regain them will become more expensive later on?
Rohit Kapoor
Ultimately, as we've talked about, I think the biggest thing for us to be solved is the proposition, and that is the only structural way to keep users engaged and sticky. Otherwise, we will have to go up now, and again, there are, as you mentioned, multiple players in the category, and it is not clear when anyone will make a choice saying, "I'm not going to play this anymore."
We want to start building already with the clarity. Some of them may also just be forever value-focused players.
To play that game that we don't have any right to win just does not strike us as the route. If we were indeed a value-focused platform, then we would say, "Okay, let's embrace this and go and try to win in this specific part of the market."
If that is not our clearest strategy, then I don't think we can go and win that match. For us, we are very certain that working on our proposition is the only durable answer for long-term growth.
Understood.
Gaurav Malhotra
Just one quick question. There was a improvement in NOV to GOV in quick commerce this quarter.
How much was this related to you sort of reducing your discounting, and how much was it just some mix because of seasonality?
Rahul Bothra
One of the factors was that we stopped the no-fee experiment sometime around the 3rd week of January. That gain came through.
Roughly, half of the gain came through because we stopped the no-fee experiments. The other one is more structural where we've been able to offer lesser incentives to our customers and still, on a sequential, basis grow faster.
Gaurav Malhotra
Understood. Cool.
Thank you.
Operator
Thank you. Next question is from the line of Abhisek Banerjee from ICICI Securities.
Please go ahead.
Abhisek Banerjee
Thank you for the opportunity. A couple of quick questions from me.
First one is we had the, we had a guidance that we will breakeven at EBITDA level in four quarters from contribution breakeven. Does that still hold?
One more thing is in this quarter, you've spoken about, the contribution margin for the month of March. Now, when we say contribution breakeven, we do mean for the full quarter, right?
Rahul Bothra
On the first question, Abhisek, I think we have carefully decided not to speculate on when EBITDA profitability will come through. As we have rightly said, that having achieved the scale that we have, it's also good to harness a larger share of the growth that is going to come through.
Again, what is the right kind of growth, right? That's where we will continue to invest in.
I think EBITDA profitability will be a choice that will be made at a later point in time, and again depending on how the market forces play out. On the second question, yes, you are right.
This is for the entire quarter and not just on an exit basis.
Abhisek Banerjee
Okay. I'm just trying to understand one thing.
Given you will be contribution breakeven, beyond that, at the non-direct expenses, things like new user acquisition costs, etc., how should one model that in going forward, especially given we are not really seeing an MTU acceleration to the level that one would have kind of hoped for near elevated levels of customer acquisition spends?
Amitesh Jha
Yeah. I'm slightly not sure where the question was, I'll try to answer in the best way that I understood.
The new user acquisition is something that we will continue to do. It's a part of our growth engine, and obviously, one of the more important aspects that we look at, and something that you will see coming from us going forward as well, is the retention of that particular user base as well.
Yes, the MTU growth, a big chunk of that will come from the new users that we acquire and we retain. As I had said, there is a chunk of users that also go out of the platform.
Part of that is because of competitive intensity, and those users typically have lower frequency and lower AOV as well. It is something that we are also comfortable with because we want to retain more early consumers who are more long-term on the platform as well.
Abhisek Banerjee
Understood. That's clear.
Thanks. That's the question?
Amitesh Jha
That was not the question.
Abhisek Banerjee
No, I was trying to understand whether the overall customer acquisition spends will remain at this level also, but I kind of understand that the MTU numbers that you're talking about is not the gross addition, it's rather the net MTU addition, and probably churn rates are slightly higher. If you can guide on the overall expenses also, that would be helpful.
Amitesh Jha
We won't be able to guide on the gross versus net. The number that we have is net of both acquisition as well as retention.
The commitment that we have is that, yes, it's a growth industry. We will continue to invest on acquiring new consumer base.
We will continue to make sure that the efficiency of this acquisition is also better. The more and more our proposition lands, we believe those acquisition numbers will go up.
We are already seeing that happen even right now. You would see that in the kind of investment we are making and the growth that we're seeing.
We believe that specific trajectory of higher or acquisition going on the level that we want with a spend that is more efficient will continue to happen.
Abhisek Banerjee
Thanks.
Operator
Thank you. Next question is from the line of Vivek Maheshwari from Jefferies India.
Please go ahead.
Vivek Maheshwari
Hi, good evening. A few questions.
First, on the food delivery side, this recent increase in commercial gas prices, do you think there could be some impact on volumes in the near term because of this issue for aggregators?
Rohit Kapoor
Yeah. Look, I think the LPG crisis started sometime in 1st week of March, right, and there was an impact on the restaurant industry as has been reported in the media in terms of availability of, cylinder, etc.
Two things: one, we've seen a slight bit of price increase because of that which the restaurant industry has taken, we can see there on our platform, which is not significant. I think it's less than 0.5%.
That did probably offset some bit of the cost pressure. From our standpoint, I think we were able to navigate this through support to restaurants in terms of increased analytics, increased ability for them to, just spread out the demand.
Also, I think our supply configuration to consumers were able to access look-alike restaurants, right? Both in terms of, the growth as well as the profitability side, we were able to navigate this in the month of March.
Since then, the situation has continued to ease out as two things have happened: probably the supply has become better, and the restaurant industry is also, like all Indian entrepreneurs, do quite quickly pivoted to finding alternates, whether it's electrification, whether it is alternate sources of supply, as well as, just the supply situation stabilizing itself somewhat.
Vivek Maheshwari
Got it. Thank you for that.
Moving to quick commerce, one thing, Rahul, that you mentioned about NOV, GOV, which and what has contributed to that increase in NOV. When I look at your take rate as a percentage of NOV, that number is flat on a quarter-on-quarter basis.
Why would that be the case? If it's a naive question.
Rahul Bothra
No, it's a 50 basis points pick-up if you look at our take rate, Vivek.
Vivek Maheshwari
That's on GOV, but when I look at it on NOV basis, that number is flat. It's at, I think, 19.2%.
Rahul Bothra
Right. As I said, see, there's obviously things that we do on the consumer side and then things that we do on the merchant side, which is a combination of the take rate.
A large part of this increase is has been on the consumer side because we have, as platform, given lesser incentives. We have also started to monetize on the delivery fee side.
These are the things that have impacted the NOV, GOV. It's a structural move for us because, as we had said, we do not are not participating some of the lower AOV orders and the consumers who are generally attached themselves to lower basket sizes.
That's the choice that we have made. As we have also written, we have halved the mix of these low AOV orders over the last year, which has also helped in the overall ratio increase.
Vivek Maheshwari
I see. Got it.
Lastly, while we have discussed quite a bit on the contribution margin, but when we look at overheads in QC business, those are running at about 710, 715 crores at least for the last two quarters. Now, from here to let's say a journey to breakeven whenever that happens, what will be the driver for this?
It's essentially going to be it should ideally be a mix of higher take rate, operating leverage, and maybe if there is some inefficiencies in this line item or anything that you can do, can optimize on. This 700-crore-plus number still is very, very high, right?
That will still translate into 2,800 crores of full-year EBITDA loss. How do you think about the journey to breakeven in the next few years or whenever?
Rahul Bothra
Vivek, see, while the absolute number is at around the 700 crores reported, a large part of this is marketing spending. As you're aware, today we are seeing heightened levels of spending across various platforms, which has meant that there is certain amount of inflation on the customer acquisition cost.
Now, we do expect, and we have seen this even in the food delivery business, when the market structure matures, we see significant operating leverage coming out of some of these spending base as platforms actually have reduced that absolute spending while continuing to get user penetration. It's going to be a combination of scale as well as efficiencies getting unlocked on the marketing spending side.
Vivek Maheshwari
Rahul, that's what, in the context of the two new competitors who have or the horizontals who have come into the space, this, the marketing spends could we could be here for longer period, right? Is that a fair understanding, which means that this overhead line may take quite some time before starting to drift down?
Rahul Bothra
It's going to be extremely hard to guestimate on that, where does the market structure, evolve, how much, competitive does it get before it settles down. I think we have the levers to continue to extract efficiencies on the other lines and not just the marketing line.
You will see, continuous operating leverage now that, any growth is going to, deliver contribution, dollars to the P&L.
Vivek Maheshwari
Understood, Rahul. Thank you, and wishing you and your team all the best.
Operator
Thank you. Next question is from the line of Gaurav Rateria from Morgan Stanley.
Please go ahead.
Gaurav Rateria
Hi, thank you for taking my question. My first question is on understanding the trends around the retention ratio in the quick commerce business for your MTUs.
At the peak, we were adding 3 million consumers a quarter. Right now, we are adding half a million, and our marketing spend largely would have remained intact.
It appears that the gross adds would have remained largely same, and the retention ratio would have come down for existing users. Is there any metric to give a comfort on how the retention ratio has changed in the last couple of quarters, any repeat business percentage now versus about a year back?
Rahul Bothra
Hi. See, one of the things that we have decided to do is really churn out some of these low AOV customers who have alternative platform choices today which are getting, from whom they are getting serviced.
There's an active churn that we are, seeing in that segment of the users. At the same time, the cohort that we care about, which are the high spenders, higher frequency ones, those continuously, are seeing an uptick.
Periodically, we will share I think couple of quarters back, we had shared the GOV retention for these acquired users, and, we will share that periodically going forward. A large part of that, user growth, reduction that you have seen is the users that we have deliberately churned out from the platform.
Gaurav Rateria
Fair enough. My second question is on the NOV growth.
If you look at this year a very heavy lifting was done from the AOVs with all the initiatives that took place, and maybe now it normalized. Therefore, next year growth would be driven more from an order growth perspective, right?
The current comparative market, whatever we are seeing in the order growth in the last two quarters as an example on a sequential, would kind of be a right reflection of the growth in the coming quarter as well, right? Is it fair to say that from a next year growth perspective, keeping where our CM targets are in mind, the order growth will be a right reflection, AOVs are have largely normalized, and, with the current level of growth that we are seeing is a right reflection of that growth?
Sriharsha Majety
Hi, Harsha here. I wouldn't read too much into OPD growth in the last year is therefore extrapolating it into the next year.
As we've talked about in the letter as well, this year is an unusual one. There's six players, seven players on the anvil, and we've paced the most in contribution over the last four, five quarters.
The overall climb from here is going to be a different climb from what we've gone through in the last four quarters. There are so many things that are changing that I don't think there's much value to be gotten by looking at what happened in the last three, four quarters because the context is very different.
Gaurav Rateria
Okay. I was just trying to figure out the right growth for next year, but I understand that you will not give forward-looking statements, I was just trying to understand the mix or the qualitative aspects of it.
Fair enough. My last question is on the steady-state margin that you talk about in quick commerce on a medium-term basis, and you also shared very interesting data on the utilization of the stores at 40% kind of number.
What's the right utilization rate required for you to get to that the steady-state margin?
Rahul Bothra
No, it's a function of the maturity of the stores, right? For example, whenever a store hits close to 80% to 85% capacity, we end up densifying that particular area and we open another store there.
Depending on when we achieve those scale and what is the utilization of those respective stores, I think the store additions will continue. This is that utilization, which typically happens at around 80% to 90%.
Gaurav Rateria
Thank you, and all the best.
Operator
Thank you. Next question is from the line of Ashwin Mehta from Ambit Capital.
Please go ahead.
Ashwin Mehta
Hi. Thanks for the opportunity.
The first question is we talked about breakeven next quarter, which is a swing of almost 180 bps in terms of your CM. Now, that's higher than what we've done over the last eight quarters.
What are the big drivers for a massive swing? Would it be discount reduction?
Are there other factors which are at play?
Rahul Bothra
As we have called out in the letter, while while 180 basis points was the average for the quarter, we exited the month of March with 110 basis points. This was, as we had mentioned, there were certain experiments that we were running on the monetization side that we have reversed, and therefore, on an exit basis, we got a better pickup.
The journey itself is more like 100 100 basis points versus 180 basis points. Now that April is behind us, we are pretty confident of being able to achieve that.
Therefore
Ashwin Mehta
That's helpful.
Rahul Bothra
Yeah. Just to complete, the other levers, Ashwin, I think there is monetization, there's advertising, there's operating leverage.
You've seen sequential volume growth, continuing to pick up. These are the levers that are available, taking away
Ashwin Mehta
Rahul, we saw at an entity level, advertising promotions fall by almost 8% sequentially. Now, our, say, fixed costs in the QC business have not fallen.
Is it some other business where there has been rationalization, or is it something else?
Rahul Bothra
No, I think we don't share specifically this number across the business units, but as I had directionally mentioned to you, there are categories that are at a mature stage require, which give us more operating leverage and lesser CAC on that spending.
Ashwin Mehta
The last question is in terms of capex. We didn't see much of a dark store addition or our area of the dark store has also not gone up materially, but the capex is at around ₹195 crore, more or less similar over the last two quarters.
What are the areas where this capex is going?
Rahul Bothra
Largely on the warehousing investments. As we have overall increased the geographical footprint, there are these Tier 2 markets where we see the need to open warehousing, which helps us in also reducing our middle mile as well as servicing servicibility to those cities.
Most of these investments have been made in the warehousing part of the business, which again gives us structural capability to continue growing for the future. That's, a lot of that expansionary phase is now behind us.
As we have also mentioned, that we expect the capex numbers to significantly come down from the last couple of years run
Ashwin Mehta
rate. Okay.
Just one small question if I can squeeze in. What is our non-grocery share in the QC side?
I think you used to disclose that earlier.
Rahul Bothra
We will continue to periodically disclose that. We hit the early 30s, and as you have seen about that, we expect this number to be somewhere in the range of 30% to 40% because beyond that, we still want to retain the benefits of being on a high-frequency grocery platform.
Those are the numbers, and we continue to remain about 30%.
Ashwin Mehta
Oh, okay. Fair enough.
Thanks a lot, and all the very best.
Operator
Thank you. Next question is from the line of Prateek Maurya from HSBC Securities.
Please go ahead.
Prateek Maheshwari
Hi. Thank you for the opportunity.
My question was more on the quick commerce medium-term guidance. As you said, the guidance is for ₹1 lakh crore in NOV in probably three to six years.
I was just looking at I actually wanted to understand the drivers in terms of NOV, user data, and frequency, right? Frequency for sure has fallen for you guys, 2.8 times versus what you guys were doing probably, it was 30% higher.
Let's say if I even think about 3.5, 3.6 times, the number of users that you would need at the current state of NOV would be somewhere between 45 to 50 million, right? If we look at the largest player in the market, their guidance is also to reach, in a way, if we convert their guidance, their guidance is also to reach same similar size of the user base, right?
Two questions here. One is, this is what you want to imply for the positioning related to the player?
Also, how would this would based on the user additions of half a million or a million, right, this would take really long time, right, considering even if the industry consolidates from seven to three players? Just wanted to understand from you on these points.
Amitesh Jha
Hi. See, one of the ways to think about growth is exactly in the terms which you spoke about: how many users we add, how do the how many times they will transact, and what was the NOV of those users.
We believe that the movement will happen obviously, one part on the frequency as well. We don't believe the frequency that we are in right now is the right frequency to essentially medium-term planning.
That frequency will essentially that then there is a movement that we expect to happen on NOV as well. That will also drive some part of that particular growth.
As you rightly mentioned, the majority of that number will essentially come from the acquired customers that we get. Now, we spoke about this number, and I think one of the other callers spoke about the net versus gross.
The headwind that we have on our MTU growth now is right now specifically related to removal of the consumer base that transact very infrequently with our platform. You will see that movement happen in when that particular consumer base will be low enough where our acquisition will allow for overall, number to be essentially driven up as well.
We believe that churn will be another two quarters, and after that, you will see a healthy movement on our MTU numbers as well.
Prateek Maheshwari
Thanks, Amitesh. I have a follow-up on this.
Still it seems the acceleration required is quite steep, right? You said that probably you guys, after the breakeven target, you'll try to do activities around it, right?
Just wanted to understand, did the guidance tie you guys into anything of such sort, right? Because it seems that organically you should still be trying for a very strong because this the target is very high, 45 million users.
Just wanted to understand that. Second thing, just wanted to understand since you guys have given the dark store, top decile of dark stores in every geography has reached 3% to 5% of contribution margins.
Just and Blinkit had reached about breakeven EBITDA margins at 4% contribution margin. Are you guys profitable on those dark stores and even in your top city?
Those two questions if you can expand on.
Rahul Bothra
No, absolutely, right? Our top city, for example, is already operating at 3%, positive CM, and on that city level is already, breaking even on an EBITDA level.
On your question on the MTU, I think as I had, called out, this is the net addition that you have seen, which is been also driven partly by some of the changes that we've done to our proposition around is the low AOV users. I think we will continue to, be relevant, and as you discussed, right, the differentiation that we are creating on the platform will attract a certain set of users and user growth.
It is important. I think both frequency, AOV, as well as the MTU is going to be an important, criteria in our overall growth journey.
Very hard to, give you specific numbers right now, but directionally, we do want to continue to acquire a lot more users than the current run rate.
Prateek Maheshwari
Okay. Thank you so much for the answers.
Operator
Thank you. Ladies and gentlemen, we'll take the last question from the line of Aditya Suresh from Macquarie Group.
Please go ahead.
Aditya Suresh
Thank you for the opportunity. Just one question.
If I look at the cash flow statement, despite the improvement in margin in food delivery, reduction in loss in quick commerce, the absolute kind of negative number in cash from operations remains elevated. Free cash flow annualized is about, say, negative $400 million.
I just wanted your thoughts on that scale of loss. Thank you.
Rahul Bothra
There are a couple of things. One is on capex, we've already said that we have seen heightened levels of investment over the, last four to eight quarters, which will start to moderate as we are behind on the overall say warehousing, investments that we've done.
Some of the working capital changes are cyclical, and you should expect us to, sequentially improve that in the coming year.
Aditya Suresh
Thank you.
Operator
Thank you very much. Ladies and gentlemen, we'll take that as the last question.
On behalf of Swiggy Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
Thank you.
Already premium?