- CEO
- Tibor Zoltán Ásványi
- Sector
- Finance
- Industry
- Investment managers
- Address
- Budapest Hungary
- Business
- Naturland Holding Vagyonkezelo es Befektetesi Nyilvanosan Mukodo Reszvenytarsasag is a Hungary-based holding company that manufactures, develops, and distributes herbal pharmaceuticals, dietary supplements, natural cosmetics, and consumer healthcare products. Founded in 1989 and headquartered in Budapest, Hungary, the company operates primarily through its flagship operating subsidiary, Naturland Magyarorszag, catering to pharmacies, drugstores, retail chains, and healthcare distributors across Hungary and international markets. The company provides a comprehensive range of health and wellness solutions categorized into herbal medicinal teas, single-herb infusions, and specialty therapeutic blends; over-the-counter botanical remedies and traditional herbal preparations; dietary and nutritional supplements, including vitamins, mineral formulations, multivitamin complexes, and immune-support products; therapeutic pain-relief and musculoskeletal care topicals under its flagship Inno Rheuma brand, featuring medicated creams, massage gels, and herbal bath concentrates; traditional Swedish bitter tinctures, extracts, and herbal drops; dermatological and cosmetic skincare products, including tea tree oil treatments, calendula salves, foot creams, and aloe vera preparations; essential oils, aromatherapy extracts, and wellness bath salts; and oral hygiene solutions, throat lozenges, and sanitizing liquids. In addition to branded retail products, the company provides private label formulation, contract manufacturing, and specialized packaging services for third-party pharmaceutical and nutraceutical partners. In recent developments, the group executed a comprehensive corporate reorganization into a public holding structure and successfully listed its Class A ordinary shares on the Budapest Stock Exchange (BET Xtend) under the ticker symbol NATUR to finance long-term growth initiatives. Following its public listing, the company has implemented strategic capital investments to modernize its production infrastructure, expand automated manufacturing and packaging capacity, broaden its export distribution network across Central and Eastern Europe, and introduce expanded product lines in the high-potency vitamin, preventive healthcare, and organic body care segments.