- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Ben Arous Tunisia
- Business
- Societe Tunisienne d'Automobiles SA is a Tunisia-based automotive distributor engaged in the importation, commercialization, distribution, and after-sales servicing of passenger cars, sport utility vehicles, light commercial vehicles, and genuine automotive components. Founded in 2014 and headquartered in Tunis, Tunisia, the company operates as the official and exclusive concessionaire for the Chinese automobile manufacturer Chery in the Tunisian territory. Societe Tunisienne d'Automobiles SA operates across two core business segments: New Vehicle Sales and After-Sales Support & Spare Parts Distribution. Its comprehensive product and service offering encompasses passenger cars and compact city sedans, notably the Chery Arrizo and QQ model lines; compact, mid-size, and full-size sport utility vehicles (SUVs), including the Chery Tiggo Pro series featuring the Tiggo 1X, Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, and Tiggo 8 Pro; light commercial vans and utility vehicles engineered for commercial fleet operations and urban logistics; certified original equipment manufacturer (OEM) replacement parts, powertrain components, tires, and automotive accessories; and full-scope automotive workshop services, including scheduled maintenance, computerized diagnostics, mechanical repairs, bodywork and collision restoration, paint services, warranty inspections, and technical assistance. The company distributes its vehicles and provides technical services to individual retail consumers, private commercial fleets, leasing enterprises, and institutional clients through its central headquarters showroom and an expanding nationwide network of authorized branch agencies, independent dealerships, and approved service centers across key Tunisian regions, including Greater Tunis, Sousse, Sfax, and Nabeul. In recent developments, Societe Tunisienne d'Automobiles SA has broadened its product portfolio through the commercial launch of latest-generation Chery Pro series SUV models and fuel-efficient hybrid-powered vehicle variants to address shifting consumer demand toward lower-emission transportation. Additionally, the company has accelerated the strategic expansion of its authorized agency network across inland and southern governorates of Tunisia, modernized its central parts logistics and warehousing infrastructure to shorten spare parts fulfillment timelines, and established joint financing and promotional partnerships with domestic banking institutions and commercial leasing operators to support retail and institutional vehicle acquisition.