Roblox Corporation
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- Roblox Corporation (NYSE: RBLX), founded in 2004 and headquartered in San Mateo, California, develops and operates an immersive online platform that enables users worldwide to create, share, and monetize 3D experiences and games; the company offers Roblox Client, an application for users to explore 3D digital worlds and engage in multiplayer interactions; Roblox Studio, a free toolset empowering developers and creators to build, publish, and operate custom 3D experiences, content, and avatars; Roblox Cloud, providing infrastructure and services to power the platform's human co-experience ecosystem; Roblox Education for learning-focused experiences; and additional features including virtual economy tools for in-experience purchases, avatar customization, and developer exchange payouts. Roblox serves a global audience primarily under 18, with average daily active users exceeding 85 million as of late 2024, across key markets in the United States, Europe, Asia-Pacific, and internationally through user-generated content in genres spanning social gaming, simulations, role-playing, and emerging high-fidelity titles like shooters and racing. Recent innovations include the November 2025 launch of self-serve IP licensing via the License Manager and expanded catalog, enabling eligible creators to adapt popular franchises such as Squid Game, Blue Lock, Polly Pocket, and Street Sharks with standardized terms and revenue shares typically between 10-25%; a September 2025 expansion of age estimation technology using facial analysis, ID verification, and parental consent for all users accessing communication features; over 100 safety initiatives shipped since January 2025, including Roblox Sentinel AI for child endangerment detection and enhanced voice/text filters; Cube 3D platform for AI-generated objects in Studio; real-time translation APIs; and Friend Referral Programs with region-specific pricing to boost creator earnings and user engagement.
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