Consumer Automotive Finance, Inc.
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- Consumer Automotive Finance, Inc. (CAFI) operates as a diversified holding company focused on sports supplementation, fitness equipment, and holistic wellness products; it sells sports supplements including BCAA in multiple flavors, pre-workout formulas, whey protein, and anti-aging NMN formulations through subsidiaries such as 51, LLC and Astound NMN; it provides patented athletic training equipment via The Quickness and patented knife-throwing technology through Drago Knives, LLC, which it acquired in June 2024. The company, originally incorporated in Nevada in 1998 and headquartered in Las Vegas with recent expansions to new corporate offices in Melbourne, Florida, previously operated in the used vehicle retail and buy-here-pay-here financing segment in the Phoenix, Arizona metropolitan area before pivoting to health and wellness; it targets consumers in the U.S. market, including athletes and fitness enthusiasts, with products available via its website get51fit.com. Recent developments include the finalization in February 2025 of an agreement to retire 246 million common shares to enhance shareholder value and optimize capital structure; completion of final FINRA steps for a name change to Fifty 1 Labs, Inc. and ticker to FITY, expected within 30 days; filing of Form 15c2-11 with the SEC for transparency; pursuit of OTCQB uplisting; expansion of 51 Labs' sports nutrition line with five new products; and a nationwide shareholder teleconference scheduled for March 12, 2025.
Fifty 1 Labs, Inc. Completes Name and Symbol Change, Advances Toward Regaining 15c211 Compliance
Consumer Automotive Finance, Inc. Announces Nationwide Teleconference as It Transitions to Fifty 1 Labs, Inc.
51 Labs Expands Sports Nutrition Line with Five New Innovative Products, Company in final phase of name and ticker symbol change
Consumer Automotive Finance, Inc. (OTC: CAFI) Files Form 15c2-11 to Enhance Transparency and Compliance
Revolutionizing Wellness: Consumer Automotive Finance, Inc. Unveils Groundbreaking Mushroom Immune Booster and More in Exciting Supplement Expansion
Consumer Automotive Finance, Inc. Announces the Expansion of its Corporate Office to 11,000 Sq Ft to Accommodate Growth from its Subsidiaries
Consumer Automotive Finance, Inc. Announces the Launch of its New Line of Sports Nutrition Products under its 51 Brand
Consumer Automotive Finance, Inc. Announces New State-of-the-Art Corporate Headquarters, Accelerating Expansion into Sports and Nutrition Industry
Consumer Automotive Finance, Inc. Announces Wholly Owned Subsidiary, 51, LLC Adds 10 Additional Products to Upcoming Launch
Consumer Automotive Finance, Inc. Appoints Experienced CEO in Consumer Packaged Goods to Build Company into a Sports and Nutrition Powerhouse