Cars.com Inc.
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- Cars.com Inc. is an audience-driven technology company providing digital solutions and a leading automotive marketplace platform in the United States. The company offers a comprehensive suite of products including the Cars.com automotive marketplace, enabling OEMs and dealers to merchandise vehicle inventory and consumers to research, save, and track vehicles in a virtual garage; reputation management technology and digital financing tools; Dealer Inspire digital marketing technology and services; AccuTrade trade-in and appraisal technology; and the Cars Commerce Media Network comprising native advertisement platforms such as Cars Social, VIN Performance Media using machine learning for media campaigns, In-Market Video targeting serious shoppers geographically, and In-Market Display to extend reach to in-market car buyers. Cars.com serves local dealers, OEMs, dealer groups, and automotive-related companies across all 50 states and was founded in 1998, headquartered in Chicago, Illinois. In recent developments, Cars.com launched Carson™, a multilingual AI-powered search engine that transforms conversational queries into targeted vehicle search results, enhancing shopper engagement and simplifying the car-buying process. This AI tool, piloted on the mobile app in late 2025, has doubled vehicle listing views and is planned to evolve with features such as AI summaries and personalized recommendations. Cars.com reported record total revenue of $182 million in Q3 2025 and growth in dealer customer base by 271 year-over-year to 19,526 dealers, reflecting the strategic focus on AI integration and marketplace adoption. The company also continued a stock repurchase program targeting $70 to $90 million for 2025. Its strategic offerings emphasize data-driven insights, digital marketing enhancements, and AI technologies to drive efficiency and value creation in automotive retail operations. Cars.com operates primarily in the internet content and information industry within the communication services sector. Its core customer segments include automotive dealers, OEMs, and in-market consumers seeking new and used vehicles. The company manages approximately 4.9 million vehicle listings at any given time and aims to simplify all aspects of car buying and selling through integrated technological solutions. As part of the broader Cars Commerce platform, Cars.com leverages audience data and AI technology to remain a key partner for automotive retail industry stakeholders, expanding its influence and innovation in the digital automotive marketplace since its establishment and IPO in 1998 and May 2017, respectively. The company remains headquartered in Chicago, Illinois, maintaining a firm presence across the United States.
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