Maplebear Inc.
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- Maplebear Inc. (NASDAQ: CART), doing business as Instacart, operates as a leading North American grocery technology platform that connects consumers with retailers for online ordering, delivery, and pickup of groceries and everyday essentials including food, alcohol where legal, consumer health products, pet care items, and ready-made meals; the company provides enterprise-grade software-as-a-service solutions such as the Instacart Platform for e-commerce fulfillment, inventory management, and store digitization, Instacart Ads for consumer-packaged goods brands featuring Sponsored Product, Display, Shoppable Display, and Shoppable Video formats across its Marketplace and partner sites, Instacart Health tools to enhance nutrition security, Carrot Ads for expanded retail media monetization, Storefront and Storefront Pro white-label e-commerce solutions, AI-driven features like Cart Assistant and Catalog Engine, and Big & Bulky fulfillment for items up to 60 pounds. Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo and headquartered at 50 Beale Street in San Francisco, California, Instacart partners with over 1,800 retail banners encompassing more than 100,000 stores and 7,500 CPG advertisers, serving customers across thousands of cities in the United States and Canada while reaching nearly 98% of SNAP households through select banners like ALDI, Food Lion, Publix, and Walgreens. Recent developments include a nationwide same-day delivery partnership with The Home Depot Canada launched in December 2025 offering in-store pricing from over 175 locations with Big & Bulky support, an expanded relationship with Kroger in November 2025 as its primary delivery partner across nearly 2,700 stores with Express Delivery in as fast as 30 minutes and integrated Cart Assistant, deployment of Storefront and Storefront Pro by Associated Food Stores in November 2025 across five owned banners and over 40 member-owned banners, Media Rating Council accreditation expansion for Carrot Ads in November 2025 covering impressions and viewable metrics across 240 ecommerce partners, a health partnership with WellTheory in November 2025 to improve autoimmune care access, and CEO transition to Chris Rogers in August 2025 following Fidji Simo's departure.
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