Celsius Holdings, Inc.
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- Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks under the CELSIUS brand worldwide. Founded in 2004 and headquartered in Boca Raton, Florida, the company targets fitness enthusiasts and health-conscious consumers through its better-for-you, zero-sugar products that promote active lifestyles; core offerings include CELSIUS Originals and Vibe in carbonated and non-carbonated flavors, CELSIUS ESSENTIALS with amino acids, CELSIUS On-the-Go powder sticks, CELSIUS Hydration zero-sugar electrolyte powders, and ready-to-drink cans. It operates in the United States, North America, Europe, Asia Pacific, and other international markets, distributing via supermarkets, convenience stores, mass merchants, e-commerce, gyms, and direct-to-store delivery networks. Recent developments include the November 2024 acquisition of Big Beverages for $75 million to enhance production capacity and innovation through vertical integration; the February 2025 announced acquisition of Alani Nu to build a leading better-for-you functional lifestyle platform; strengthened long-term strategic partnership with PepsiCo, which increased its stake to about 11% in August 2025; and new product launches such as expanded hydration lines, Essentials in 16-ounce cans, and the first limited-time offer in late 2025.
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