Cheer Holding, Inc.
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- Cheer Holding, Inc. Cheer Holding, Inc. (NASDAQ: CHR), through its subsidiaries, provides advertisement, content production, and next-generation mobile internet infrastructure services principally in the People's Republic of China. The company operates through Cheers APP Internet Business and Traditional Media Businesses segments, offering an integrated digital ecosystem that leverages artificial intelligence, 5G, AR, and blockchain technologies; its core products and services include CHEERS app for e-commerce with professionally produced content, CHEERS Video app for lifestyle short videos and interactive live-broadcasting, CHEERS e-Mall for products via live streaming, short videos, and online games, CHEERS Telepathy as a multimodal AI content creation platform, CHEERS API for industry digital transformation and data integration, Polaris Intelligent Cloud, CHEERS Open Platform, CheerReal digital collection NFT app, CheerCar interactive entertainment app, CheerChat AI social app, CHEERS Metaverse for immersive digital experiences, CHEERS Fresh Group-Buying E-commerce Platform, Digital Innovation Research Institute, CHEERS Livestreaming, variety show series, IP short video matrix, short videos, online variety shows, drama, live streams, and Cheers series. Founded in 2016 and headquartered in Beijing, China, Cheer Holding targets consumers, merchants, and industries in the digital entertainment, e-commerce, and advertising sectors across China. In November 2023, the company changed its name from Glory Star New Media Group Holdings Limited to Cheer Holding, Inc., and in February 2025 entered a non-binding framework agreement to acquire a 60% equity stake in Beijing Zhong Ke Zhi Guo Technology Co., Ltd., a generative AI and synthetic data provider, to strengthen its AI value chain position; additionally, in November 2025, it received two preliminary non-binding proposals to acquire all of its Class A shares.
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