- Business
- China Mengniu Dairy Company Limited is a leading dairy products manufacturer that produces and distributes liquid milk including UHT milk, pure milk, fresh milk, and chilled yogurt; ice cream; milk powder and infant formula; cheese; and other categories such as organic foods and professional dairy products under brands including Milk Deluxe, Just Yoghurt, Champion, Yoyi C, Shiny Meadow, Suibian, Mood for Green, Reeborne, Bellamy's, Guanyiru, Deluxe, Ruibuen, and Aishichenxi. The company holds leading market shares in high-end pure milk, chilled yogurt, high-end fresh milk, and cheese segments in China, while also offering commercial factoring, financing guarantees, and raw materials for dairy production. Founded in 1999 and headquartered in Hohhot, Inner Mongolia, China, with additional corporate offices in Hong Kong, Mengniu operates 45 production bases in China, overseas facilities in Indonesia and Australia, and exports to more than ten countries across Southeast Asia, Oceania, and North America; COFCO Corporation serves as its largest strategic shareholder, and the company listed on the Hong Kong Stock Exchange in 2004 under ticker 2319.HK.
In recent developments, Mengniu has pursued its "One Core, Two Wings" growth strategy announced in March 2025, emphasizing optimization of core dairy categories through product innovation such as Milk Deluxe Desert Organic Pure Milk, lactose-free UHT milk, and expansions in Shiny Meadow fresh milk with over 20% sales growth in 2024 and further market penetration planned for 2025; it launched over 100 new products in the first half of 2025 across room temperature dairy, chilled yogurt, fresh milk, ice cream, and infant formula. The company completed internal integration of its cheese business in 2024 via Milkground's acquisition of Mengniu Cheese equity, enhancing B2B channels with partnerships in bakeries, coffee chains, tea beverages, Yum China, KFC for Mood for Green ice cream, and Daka; it also divested its New Zealand subsidiary Yashili New Zealand Dairy Co. to a2 Milk Company for approximately NZD 282 million in August 2025, optimizing overseas manufacturing assets while advancing professional dairy brands launched in 2024 and exploring African market expansion. Mengniu reported 2024 annual revenue of RMB 88.67 billion and operating profit of RMB 7.26 billion, maintaining its position as the ninth-ranked global dairy company.